Marketing Event Executive

Kytes

2 - 4 years

0 Lacs

pune maharashtra india

Posted:3 days ago| Platform:

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Skills Required

marketing ai automation portfolio management software engineering logistics coordination branding drive engagement development content design compliance authentication dkim crm data segmentation saas consulting hubspot multitasking communication collaboration html troubleshooting reporting excel

Work Mode

On-site

Job Type

Full Time

Job Description

About Kytes

Professional Services Automation (PSA)

project delivery, resource management, financial management, NPD

Key Responsibilities

Corporate Events& Engagement

Plan and execute end-to-end B2B events—tradeshows, conferences, roundtables, customer events.
Manage event logistics including venue coordination, AV setup, branding, catering, and post-event reporting.
Build and manage vendor relationships to ensure cost-effective, high-quality execution.
Collaborate with internal teams to align events with business objectives and marketing strategies.
Drive lead generation, brand engagement, and client relationship development through strategic event participation.
Maintain a centralised event calendar integrated with overall marketing campaigns.
Coordinate creation of event-related content, creatives, and videos with internal teams and external agencies.

Email Marketing & Automation

Design and execute email campaigns for lead generation, engagement, product updates, and event promotions.
Build audience segments based on personas, funnel stage, and engagement metrics.
Develop and manage automation workflows (e.g., newsletters, lead nurturing, onboarding).
Plan and execute A/B tests across subject lines, content, and CTAs to improve campaign performance.
Ensure full compliance with GDPR, CAN-SPAM, and maintain strong email deliverability using authentication protocols (SPF, DKIM, DMARC).
Monitor email KPIs and provide actionable insights to improve campaign performance.
Maintain CRM and email databases, ensuring high-quality data hygiene and segmentation accuracy.

Requirements

2 - 4 years of experience in B2B event management and/or email marketing (IT, SaaS, Pharma, or Consulting sectors preferred).
Proven experience managing vendors and executing end-to-end corporate events.
Hands-on experience with marketing automation tools (HubSpot preferred) and CRM systems.
Working knowledge of email authentication and compliance protocols (GDPR, CAN-SPAM, SPF/DKIM/DMARC).
Strong project management and multitasking abilities.
Excellent communication and collaboration skillsacross functions.
Basic HTML for troubleshooting email templates is a plus.
Analytical mindsetwith proficiency in reporting tools like Excel/Google Sheets.

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