Marketing Director

About Smart Wheels GPS : SmartWheels provides IoT-powered connectivity that enables real-time vehicle tracking and diagnostics, making it a reliable and comprehensive solution—especially suited for monitoring teen drivers or managing business fleets across large areas.

Key Responsibilities include:

Strategic Marketing Development:

o Work closely with the product and sales teams to align marketing efforts with product launches, feature updates, and business goals.

o Lead market research segmentation, targeting, and positioning efforts to execute campaigns.

o Work closely with chosen marketing agencies to achieve desired goals in digital marketing.

Sales Enablement & Lead Generation:

o Monitor and report on campaign performance, ensuring lead quality and volume meet sales objectives.

• Marketing Communications (MarCom):

o Develop integrated marketing communications campaigns that include email marketing, content marketing, social media, and digital advertising.

o Ensure consistent messaging across all touchpoints, including websites, social channels, emails, and presentations.

• Planning and execution of product updates:

o Develop creative campaigns around product launches, including digital content, blog posts, social media promotions, and email outreach.

Content Creation & Strategy:

• Market Research & Customer Insights:

o Use customer feedback and analytics to refine campaigns, improve targeting, and adapt messaging to changing market dynamics.

• Analytics & Reporting:

o Provide regular performance reports to leadership and stakeholders, highlighting wins, challenges, and actionable recommendations for improvement.

• Cross-functional Collaboration:

o Work closely with the product team to understand the software's value proposition and incorporate it into marketing materials and communications.

• Lead Digital Marketing Projects for Customers:

Qualifications: • Bachelor's degree is minimum with Computer Science or a related field with an MBA in Marketing, Business, Communications.

• 10+ years of experience in software product marketing, with a focus on product positioning and brand recognition.

• Proven track record in developing and executing successful software product marketing campaigns.

• Strong understanding of digital marketing channels, including Search Engine Optimization (SEO), Search Engine Management (SEM), email marketing, and content marketing.

• Excellent communication skills, with the ability to articulate clear, persuasive product messaging and content along with proficiency in English.

• Experience working with sales teams to create sales enablement materials and support lead generation efforts to manage the product marketing life cycle.

• Ability to work across teams and manage projects from concept to execution.