Marketing Director

Job Title – Marketing Director
Company – Indra Shakti VenturesLocation – Mumbai (on-site at Goregaon, 5 days a week), Full-timeExperience: 8+ yrsIndustry Preference: Luxury, Premium FMCG,Lifestyle or Consumer BrandsIndra Holdings oversees the specialty regional rice brand SWAH and a healthy functional beverage brand and a ready-to-drink (RTD) beverage brand. Swah is a luxury rice brand celebrating India’s forgotten grains. We bring you more than a dozen of rare rice varieties sourced directly from Indian farmers, wrapped in thoughtful storytelling and exquisite packaging. We exist at the intersection of heritage, taste, and indulgence.As an early-stage startup focused on strategic growth and operational excellence, we are seeking a seasoned Marketing Director to join the Founder's Office, reporting to the Chairman.This position will be groomed for a future CMO role.Role OverviewWe’re looking for a Marketing Director to lead the brand journey of Swah- from product to perception, story to shelf. This is a high-impact leadership role where you’ll shape brand direction, work with customer insights, and drive business growth across channels. You should have a background demonstrating strong commercial acumen and have worked closely with offline and online channel teams to drive revenue growth and market share.Key Responsibilities

• Own and evolve Swah’s brand identity, voice, and positioning in the premium lifestyle space, translating the brand vision into a clear and consistent marketing strategy.
• Lead qualitative and quantitative consumer research to uncover insights, validate pricing and positioning, and identify opportunities in luxury FMCG and gifting.
• Drive marketing P&L and budgeting, allocating spends effectively across brand-building and performance marketing, and ensuring measurable ROI.
• Liaison and manage creative, media, influencer, performance, and research agencies, ensuring quality, brand consistency, and timely delivery.
• Plan and execute full-funnel campaigns, new product and market launches, and retail activations in close alignment with product, sales, and operations.
• Build and mentor a high-performing marketing team of 4 team members while creating a culture of agility, experimentation, and brand-first thinking across the organisation.
• Manage the brand budget across channels.
  

Requirements

You’re a Great Fit If You:

• Have at least 8 years, and ideally a decade or more years of experience in brand/marketing roles in FMCG, D2C, or lifestyle sectors
• Can zoom out to strategy and zoom in to detail
• Are as comfortable briefing a creative agency as reading a P&L
• Have built or scaled premium Indian/global brands
  

Application Process:
Candidates should apply by submitting a detailed resume and a cover letter that addresses how their background, skills, and experiences align with the specific requirements of this role.