Marketing Director

About Newton School

Role And Responsibilities

• Develop a go to market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.
• Analyse brand positioning and consumer insights and own growth marketing strategy and inform our customer-facing experience across acquisition and retention.
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
• Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
• Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
• Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.
• Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
• Collaborate with functional partners to forecast and plan company revenue growth.
  

Requirements

• 8 - 10+ years of prior experience in Marketing strategy
• Prior experience in driving engagement on social or internal platforms with creation of event calendars and innovative engagement events will be useful
• Excellent on problem solving, breaking problems in smaller chunks, creating structure from scratch.
• Demonstrated ability of proactive communication & handling multiple stakeholders.
  

Our Way Of Working

• An opportunity to work on something that really matters.
• A fast-paced environment to learn and grow. High transparency in decision making.
• High autonomy; freedom to take risks, to experiment, and to fail.
• Market competitive salary.