Marketing Director

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We are looking for an exceptional marketing executive who can use marketing as a force of good.

About Certified Listeners Society (CLS)

Certified Listeners Society is a registered not-for-profit organization based in Canada. In India, we operate through the Certified Listener Foundation (PAN: AAMCC8781F) under the CLS brand. We provide free, 24/7 emotional support through our digital platform and have served over 1.5 million people globally.

🔗 Website

🔗 LinkedIn

The Role

Reporting to the Country Manager–India, you will lead and execute the organization’s national marketing strategy. This is a full-time leadership role focused on scaling the reach of our mission across India. We are seeking a purpose-driven leader who views marketing as a means to drive social impact.

Scope of Work

• You will own the go-to-market strategy and lead product launch for our platform in India: https://certifiedlisteners.in/.
• We are seeking a data-driven marketer with expertise in:
• Lead generation and demand creation
• Social media strategy and execution
• Brand building for social impact
• Volunteer pipeline development using ads, premium offerings, and data licensing
• Benchmarking KPIs and driving business growth
• You’ll be responsible for building a marketing team, managing external digital partners, and ensuring strategic alignment with CLS’s national goals.

Qualifications and Experience

• Prior experience in the non-profit or volunteer engagement space is essential
• In-depth knowledge of online marketing and digital funnels
• Strong understanding of brand awareness strategies and positioning
• Proven leadership in large-scale marketing projects
• Experience managing RFQs and Statements of Work with digital agencies
• Ability to translate the mission into compelling campaigns
• Background in the internet/social enterprise space is an advantage
• MBA or advanced degree preferred

Core Competencies

• Strategic thinking and execution
• Deep expertise in content marketing, engagement, and retention
• Experience with digital analytics, KPIs, and reporting
• Excellent planning, organization, and communication skills
• Ability to build consensus across cross-functional teams
• Comfortable presenting to C-level stakeholders and the Board
• Familiarity with India’s tech and marketing ecosystem
• Detail-oriented, resilient, and committed to confidentiality

What We Offer

• Opportunity to lead national campaigns that promote mental wellness
• Collaborative, mission-aligned team across India and Canada
• Access to mentorship, strategic partners, and cross-border learning
• Pathway to long-term leadership in a growing non-profit ecosystem

How to Apply

• Send your CV and a short cover letter via LinkedIn, Subject line:

  Marketing Director Application