Social Media Associate

1 - 5 years

1 - 4 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


We are looking for a creative,enthusiastic, and motivated Social Media Associate who can bring our twogrowing brands to life across social media platforms. This role involves researchingplatform trends, developing content calendars, organizing shoots, and managingcommunity engagement . The ideal candidate is passionate about food, health,lifestyle, and beverage culture, and is eager to connect with our growingcommunity online.
Key Responsibilities:
  • Platform Research: Stay up to date with the latest social media trends, algorithm updates, and platform-specific best practices (Instagram, TikTok, YouTube, etc.).
  • Content Calendar Management: Develop and manage a content calendar in collaboration with the marketing team.
  • Reels/TikTok Shooting Coordination: Support and coordinate shoots (location, props, equipment, talent) for short-form video content.
  • Comment Moderation: Monitor and respond to comments across social media platforms in a way that resonates with our brand\u2019s voice.
  • DM Interaction: Engage directly with our community through direct messages, addressing inquiries, complaints, and fostering loyalty.
  • Collaborate with Team: Work closely with marketing, creative, and product teams to align content with business goals.
  • Analyze Performance: Gather data on content performance and provide reports and recommendations for ongoing optimization

    Requirements
    • Bachelors degree in Marketing, Communications, Digital Media, or related field
    • 0\u20132 years of experience in social media or digital marketing
    • Familiar with Instagram, TikTok, and YouTube platform trends and algorithms.
    • Excellent communication skills (written and interpersonal).
    • Ability to collaborate with a team and manage multiple priorities.
    • Creativity, a keen eye for details, and enthusiasm for food, lifestyle, and health-related content
       

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