Smart Wheels GPS

About Smart Wheels GPS : SmartWheels provides IoT-powered connectivity that enables real-time vehicle tracking and diagnostics, making it a reliable and comprehensive solution—especially suited for monitoring teen drivers or managing business fleets across large areas. We are looking to add a senior resource to our team. A, Marketing Director with expertise in software product sales and marketing communications (MarCom). The ideal candidate will play a pivotal role in driving the growth and visibility of our software products developing and executing marketing strategies that align with sales objectives and enhance our brand presence. This role requires a strong understanding of both the software industry and effective communication tactics to engage with target audiences and drive demand. Key Responsibilities include: • Strategic Marketing Development: Lead the development and implementation of marketing strategies to drive awareness, engagement, and sales of our software products. o Work closely with the product and sales teams to align marketing efforts with product launches, feature updates, and business goals. o Lead market research segmentation, targeting, and positioning efforts to execute campaigns. o Work closely with chosen marketing agencies to achieve desired goals in digital marketing. • Sales Enablement & Lead Generation: Design and execute lead generation campaigns across digital and offline channels, nurturing leads through the sales funnel. o Monitor and report on campaign performance, ensuring lead quality and volume meet sales objectives. • Marketing Communications (MarCom): Craft compelling product messaging highlights the key benefits and differentiators of the software, ensuring alignment with the overall brand voice o Develop integrated marketing communications campaigns that include email marketing, content marketing, social media, and digital advertising. o Ensure consistent messaging across all touchpoints, including websites, social channels, emails, and presentations. • Planning and execution of product updates: Lead the planning and execution of go-to-market strategies for the product updates, coordinating with cross-functional teams. o Develop creative campaigns around product launches, including digital content, blog posts, social media promotions, and email outreach. Content Creation & Strategy: Oversee the development of high-quality content, including blog articles, e-books, video content, and customer success stories that educate and engage prospects. o Work closely with design teams to ensure content is visually compelling and aligned with the company’s branding guidelines. • Market Research & Customer Insights: Conduct market research to identify trends, customer pain points, and competitor activities, adjusting marketing strategies accordingly. o Use customer feedback and analytics to refine campaigns, improve targeting, and adapt messaging to changing market dynamics. • Analytics & Reporting: Analyze the performance of marketing campaigns and track KPIs to determine ROI and optimize marketing efforts. o Provide regular performance reports to leadership and stakeholders, highlighting wins, challenges, and actionable recommendations for improvement. • Cross-functional Collaboration: Collaborate with internal teams (Sales, Product, Customer engagement) to align messaging, positioning, and campaign strategies. o Work closely with the product team to understand the software's value proposition and incorporate it into marketing materials and communications. • Lead Digital Marketing Projects for Customers: Qualifications: • Bachelor's degree is minimum with Computer Science or a related field with an MBA in Marketing, Business, Communications. • 10+ years of experience in software product marketing, with a focus on product positioning and brand recognition. • Proven track record in developing and executing successful software product marketing campaigns. • Strong understanding of digital marketing channels, including Search Engine Optimization (SEO), Search Engine Management (SEM), email marketing, and content marketing. • Excellent communication skills, with the ability to articulate clear, persuasive product messaging and content along with proficiency in English. • Experience working with sales teams to create sales enablement materials and support lead generation efforts to manage the product marketing life cycle. • Ability to work across teams and manage projects from concept to execution.