Marketing Communications Specialist

Marketing Communications (MarCom) Specialist

Location:

Department:

About the Role

We are looking for an experienced and proactive Marketing Communications (MarCom) Specialist

highly visible and client-facing

Key Responsibilities

Market & Product Storytelling

• Create and communicate MetaOption’s product and success stories (MetaWMS, MetaShip, GOIS, and related offerings) to the market.
• Translate technical features into

  customer-focused messaging

  that resonates with target audiences.
• Develop product collateral, case studies, sales decks, webinar content, and other promotional materials.

Events, Webinars & External Engagement

• Plan and execute

  trade shows, webinars, conferences, and partner events

  .
• Represent MetaOption externally at marketing and industry events.
• Ensure all events and campaigns strengthen brand visibility and generate quality leads.

CRM & Campaign Management

• Design and execute

  email campaigns, customer journeys, and nurture programs

  via CRM platforms.
• Segment target audiences, monitor engagement, and optimize campaigns for lead generation.
• Support demand-generation initiatives through integrated campaigns across digital and offline channels.

Collaboration & Sales Support

• Work closely with Product, Sales, and Growth teams to

  align messaging, campaigns, and promotions

  .
• Enable sales with presentations, product briefs, and client-facing marketing materials.

Analytics & Insights

• Monitor performance of campaigns, events, and CRM engagement.
• Generate insights from data to optimize marketing activities and improve lead quality.

Required Skills & Experience

• 5–8 years of experience in

  Marketing Communications, Product Marketing, or B2B tech marketing

  .
• Proven experience in

  external-facing campaigns, event management, and storytelling

  .
• Strong command of

  CRM platforms

  (HubSpot, Salesforce, Zoho, or similar) and email automation tools.
• Excellent written and verbal communication skills; ability to simplify complex technical information.
• Proactive, self-driven, and capable of

  working independently with minimal supervision

  .

Preferred Qualifications

• Experience in

  B2B IT/SaaS marketing

  , especially ERP or logistics solutions.
• Exposure to

  client or partner-facing communication

  .
• Comfortable with

  analytics dashboards

  (Google Analytics, HubSpot, Looker Studio) and reporting.
• Ability to manage multiple campaigns, events, and promotions simultaneously.
•