Marketing Communications Manager

Location: Ahmedabad, Gujarat

Experience Required: Minimum 8+ years

Qualification: MBA / Masters in Marketing, Mass Communication, or Public Relations from a reputed institute

Job Summary:

The Marketing Communication Manager will be responsible for developing, implementing, and overseeing strategic marketing and communication initiatives to strengthen brand visibility, customer engagement, and corporate reputation. The role requires a seasoned professional with deep expertise in integrated marketing communication, media relations, and creative content development for both online and offline channels.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute marketing communication strategies aligned with business and brand objectives.
• Ensure consistent brand messaging across all customer touchpoints and media platforms.
• Collaborate with leadership and cross-functional teams to define brand tone, voice, and visual identity.

Marketing Communication & Campaigns

• Plan and execute integrated marketing campaigns (ATL, BTL, and digital).
• Conceptualize and implement promotional and seasonal campaigns for product launches and brand events.
• Oversee creative development—advertisements, brochures, in-store materials, and digital content.
• Work closely with agencies, designers, and production vendors to deliver timely, high-quality creatives.

Media, PR & Corporate Communication

• Build and maintain strong relationships with media houses, journalists, and industry influencers.
• Draft press releases, articles, speeches, newsletters, and internal communication content.
• Coordinate corporate announcements, interviews, and media interactions.
• Identify PR opportunities to enhance positive coverage and brand reputation.

Digital & Content Marketing

• Collaborate with the digital marketing team to ensure brand-consistent messaging across digital platforms.
• Supervise the creation of website, social media, and email content that enhances audience engagement.
• Track and analyze communication metrics and campaign effectiveness.

Team & Vendor Management

• Build, lead and mentor internal design and marketing communication teams.
• Manage agencies for creative, PR, printing, and event execution.
• Ensure marketing budgets are efficiently utilized with measurable ROI.

Required Skills & Competencies:

• Strong foundation in marketing communication strategy, media planning, and content creation.
• Excellent written, verbal, and presentation communication skills.
• Deep understanding of branding, consumer behavior, and digital marketing trends.
• Proficiency in tools like MS Office, Google Workspace, and basic design tools (Canva/Adobe).
• Proven experience in managing agencies, press, and event coordination.
• Strategic thinker with strong creative and analytical abilities.
• Excellent stakeholder management and multitasking skills.

Email your updated CV at career@ikonmarket.com.