Marcom Executive

The Marcom executive will be responsible for developing and implementing marketing communication strategy of IKON and its clients. You will also be responsible for developing and delivering communication messages among the target audience, coordinating and maintaining relationships with clients, strategic partners, the media, and industry associations across India and globally. Your roles and responsibilities will include: - Developing and executing a marketing communication plan for IKON and its clients - Conducting market research to develop a marketing communication strategy and plan - Creating unique messages for each target audience, message theme, and its format - Developing content for internal and external communication initiatives, including corporate and product brochures, marketing materials, website, newsletters, press releases, announcements, media queries, and other communication & PR materials - Leading the creation of marketing collaterals with the help of in-house team and external resources - Leading the delivery of corporate announcements, news releases, expert opinions, newsletters, articles, and other communication messages - Identifying media opportunities in mainlines, tabloids, websites, regional channels, and maximizing media mileage - Writing articles and publishing them through blogs and other online and offline media - Creating the concept of promotional activities and executing them for both offline and online channels - Coordinating with creative agencies and other service providers to execute a marketing communication plan - Building and maintaining positive relationships with news media, strategic partners, industry associations, vendors, and other key stakeholders - Developing and Implementing Digital Marketing plan - Checking the health of content and editing periodically - Assisting Seniors in their need for market insights, data/information, and other consulting work as and when required Required Capabilities: - Master's degree in marketing or mass communication - Minimum 1-3 years of working experience as Marcom in any advertising or PR agency, news media, management consulting firm, or corporate house - Excellent written, oral communication, and presentation skills - Creative and Proficient in developing key messages and content for marketing materials, advertising, corporate announcements, newsletters, and press releases - Sound knowledge of online and offline advertising, PR, and promotional activities - Experience in Digital Marketing including social media, blogs, and other digital marketing tools - Proficiency in English & Hindi language - Must be competent with all Microsoft Office applications - Ability to handle multiple projects independently and as part of a team - Effective time-management skills with ability to meet deadlines - Passion, personal alignment, and commitment to the mission of IKON To apply for this position, drop your CV at career@ikonmarket.com with Subject "Application for Marketing Communication Executive" If you aspire to become a marketing consultant through practical training, consider joining our 12-week Certification Program in Management Consulting in Marketing. Learn more about this exciting opportunity.,