Marcom Executive

Key Responsibilities:

1. Marketing Communication & Branding

• Develop and execute marketing communication plans aligned with company objectives.
  
• Ensure consistent brand messaging across all print, digital, and on-ground materials.
  
• Design and manage product brochures, catalogues, flyers, banners, and other marketing collaterals.
  
• Maintain and update brand guidelines, ensuring uniformity in visual identity.
  

2. Product Promotion & Launches

• Coordinate product launch campaigns, exhibitions, and trade shows specific to electrical and industrial equipment.
  
• Prepare product presentations, datasheets, and case studies for customers and distributors.
  
• Support sales teams with marketing kits, technical content, and promotional materials.
  

3. Digital Marketing & Online Presence

• Manage website content updates, SEO activities, and digital advertising campaigns.
  
• Handle company social media pages (LinkedIn, Facebook, Instagram, etc.) for product promotions and brand awareness.
  
• Track performance metrics for digital campaigns and prepare periodic reports.
  

4. Internal & External Communication

• Draft press releases, newsletters, and corporate announcements.
  
• Coordinate with PR agencies and media partners for brand publicity.
  
• Support internal communications initiatives, including employee newsletters and event coverage.
  

5. Market Research & Competitor Analysis

• Conduct market research to identify trends, competitors, and new marketing opportunities.
  
• Support product positioning and messaging based on market feedback and competitor benchmarking.
  

6. Event & Exhibition Management

• Plan and manage company participation in trade fairs, electrical expos, and industry conferences.
  
• Coordinate logistics, booth design, promotional giveaways, and post-event reporting.

  Role & responsibilities

Preferred candidate profile

• Bachelors degree in Marketing, Mass Communication, or Business Administration.
  
• 2–5 years of experience in marketing communications, preferably in

  electrical, industrial, or manufacturing sectors

  .
• Strong knowledge of B2B marketing, product branding, and technical content creation.
  
• Proficiency in MS Office, Adobe Creative Suite, and digital marketing tools.
  
• Excellent communication, writing, and presentation skills.
  
• Ability to coordinate with multiple stakeholders and manage projects independently.