Marcom Executive

Role Overview: As a Social Media Manager, your main responsibility will be to manage and develop content across various social media channels (Facebook, Instagram, TikTok, YouTube) in line with brand voice. You will also oversee content creation and imagery on the brand's website. Additionally, you will handle non-traditional communication incidents, manage comments, respond to inquiries promptly, and collaborate with relevant departments to find solutions. Furthermore, you will implement media monitoring/social listening, analyze communication activities to develop strategies that enhance brand efficacy. Planning, budgeting, and executing marketing campaigns for the brand, both before and after the programs, will be part of your duties. Collaborating closely with departments and managing agencies to ensure campaigns meet objectives is essential. Monitoring, updating, and reporting on the effectiveness of communication for the Brand Manager, adjusting activities as necessary will also be crucial. You will be responsible for compiling, analyzing, and evaluating communication results for each product line. Key Responsibilities: - Manage and develop content across social media channels (Facebook, Instagram, TikTok, YouTube) in line with brand voice. - Oversee content and imagery on the brand's website. - Handle non-traditional communication incidents, manage comments, respond to inquiries promptly, and collaborate with relevant departments to find solutions. - Implement media monitoring/social listening, analyze communication activities to develop strategies that enhance brand efficacy. - Plan, budget, and execute marketing campaigns for the brand, both before and after the programs. - Collaborate closely with departments and manage agencies to ensure campaigns meet objectives. - Monitor, update, and report on the effectiveness of communication for the Brand Manager; adjust activities as necessary. - Compile, analyze, and evaluate communication results for each product line. Qualifications Required: - Educational background: Bachelor's degree in Marketing, PR, Communication, Events, or related fields. - Experience: Minimum of 2 years in Marketing Communications, Social Media, preferably in F&B, Retail, FMCG industries. - Technical skills: Proficiency in computer skills. - Language: Fluent in English (both spoken and written). - Other: Proficient in Capcut, Canva, or other graphic design software. Company's Additional Details: At Golden Gate, you will enjoy a competitive salary with a 13th-month bonus. You will have the opportunity to participate in training sessions to enhance your skills and knowledge. You will have the chance to grow within the leading F&B company in Vietnam, within a dynamic and vibrant environment. You will be part of a supportive and innovative team, fostering creativity and growth. Additionally, you will receive discounts when using services at Golden Gate's restaurants.,