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7.0 - 11.0 years

8 - 9 Lacs

Mumbai

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Are you passionate about sales and an experienced professional searching for inside sales manager jobs in MumbaiAre you interested in selling business process services built on cutting-edge technologies like RPA, speech-to-text, and machine learningFinally, are you ready to seize a game-changing opportunity in a globally diverse company in the customer service sectorIf your answer is yes, join us as the Manager Inside Sales in Navi Mumbai and get your chance to lead, innovate, and grow within our dynamic sales environment. If you re passionate about generating leads, nurturing client relationships, and hitting targets, this position offers a unique opportunity to drive sales success. Apply today to be part of our dynamic sales team. Job Description Here are the duties and responsibilities of the Inside Sales Manager: Generate leads through cold calling, emailing, and other lead-generation activities. Manage inbound queries and cultivate strong client relationships. Ensure lead quality by identifying key decision-makers and understanding their needs. Facilitate seamless handover of qualified leads to sales teams for conversion. Maintain comprehensive account lists and contact databases to support lead generation efforts. Meet weekly/monthly targets set by the business. Proficiency in using marketing automation platforms and CRM systems is essential. Demonstrated expertise in customer service and relationship building is highly valued. Familiarity with RPA, Machine Learning, and speech-to-text technologies is necessary. Relevant certifications in these technologies are considered advantageous. Job Requirements Necessary qualifications, skills, and attributes the Inside Sales Manager needs to excel in this role: Must possess a bachelor s degree or higher level of education. Minimum experience of three years in a similar role with a solid track record of outbound calling and email marketing. Strong customer service skills and the ability to build and maintain client relationships. Awareness of cutting-edge technologies such as RPA, Machine Learning, and speech-to-text Any relevant certifications in these technologies would be an added advantage. Hands-on experience with marketing automation platforms and CRM systems Flexible and willing to work the US Shift. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Results-oriented mindset with a focus on achieving targets. Shift Time: US

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15.0 - 20.0 years

15 - 20 Lacs

Kolkata

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Planning and executing a comprehensive digital marketing strategy: -Lead a team of digital marketing professionals, Lead Generation & Campaigns: Develop and execute digital marketing strategies to generate high-quality inbound leads through integrated campaigns across email, social media, Search engines and other digital platforms. Digital Presence Management: Own and scale the companys online presence, including website, SEO, social media channels, and third-party platforms to improve visibility, traffic, and engagement. Content Marketing Leadership: Collaborate with pre-sales and delivery teams to gather insights for developing high-impact content such as whitepapers, case studies, customer testimonials, blogs, videos, and webinars. Manage writers and content creators to ensure timely and strategic publishing. Outbound & Marketing Automation: Plan and run outbound campaigns using marketing automation tools to nurture leads, re-engage prospects, and drive pipeline growth. Analytics & Performance Monitoring: Track and report on website performance, SEO metrics, digital engagement, and campaign ROI. Use insights to refine strategies continuously. Skills & Qualifications: - Bachelors/Masters degree in marketing, Communications, Business, or a related field. - Minimum of 15 years of experience in digital marketing with 5 years in leadership role, with a strong focus on social media, content, and inbound marketing. - Proven track record of leading digital initiatives for IT services companies with $50M+ in revenue. - Proficient in Google Analytics, Google AdWords, and other digital marketing tools. - Solid understanding of SEO and SEM best practices. - Proven track record of successful social media campaigns and content strategies. - Strong understanding of the IT services sales cycle and the role of digital marketing in supporting business development. - Demonstrated ability to lead cross-functional teams and manage content and campaign strategies across multiple channels. - Excellent written and verbal

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4.0 - 9.0 years

7 - 11 Lacs

Kolkata, Bengaluru

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Looking for 4+ years of experienced candidate to manage and support end-to-end strategic campaign in Marketo and help customizing landing page requirements and guide Marketers in setting program builds. Job Description: Experience building programs, emails, workflows, and other integral marketing automation functions. Develop, deploy, optimize a range of landing pages and email within Marketo to support marketing campaigns. End-to-end creation of forms, landing pages and email templates from idea to implementation, reporting and optimization. Understanding of Marketo syntax, elements &variables and should have experience in building free-form and guided landing pages. Support A/B testing to gain actionable insights and improve event campaign performance. Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch. Proactively monitor program performance and deliver insights and optimization recommendations to program stakeholders. Partner with internal stakeholders to customize smart campaign, landing pages based on requirements and assist team members in setting program build and troubleshoot. What you ll need to be successful: 2 to 3 years of experience working hands-on in a known Marketing Automation Platform (high preference for Marketo) Monitor sync between Marketo and data integration points (e.g. CRM and data lake) Work with Adobe and CRM team to troubleshoot and resolve sync errors. Manage and resolve duplicates in Marketo. Document and manage processes for inputting data into the system to ensure consistency of data formatting. Track and report on system performance and problems Partner with Analytics team to ensure leads are tracked, routed correctly, and attributed to the correct campaigns. Liaison with Analytics and CRM teams on database maintenance Work with legal to ensure we are up to date on data collection best practices, rules and regulations.

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2.0 - 7.0 years

3 - 7 Lacs

Mumbai

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This website uses cookies to ensure you get the best experience. Corsearch and our selected partners use cookies and similar technologies (together cookies ) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes. You can withdraw and manage your consent at any time, by clicking Manage cookies at the bottom of each website page. Decline all non-necessary cookies Select which cookies you accept On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly. If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link Manage Cookies , which is always available at the bottom of the site. These cookies are necessary to make the site work properly, and are always set when you visit the site. These cookies collect information to help us understand how the site is being used. Decline all non-necessary cookies At Corsearch, we are dedicated to creating a world where consumers can trust the choices they make. As a global leader in Trademark and Brand Protection, we partner with businesses to safeguard their most valuable assets in an increasingly complex digital environment. Innovative Solutions : We combine cutting-edge technology with expert judgment to deliver market-leading services in trademark clearance, brand protection, and anti-counterfeiting. Global Impact : Trusted by over 5,000 customers worldwide, including 73 of Fortunes Top 100 companies, our work has a meaningful impact on businesses and consumers alike. Collaborative Culture : With a team of over 1,900 professionals across multiple global offices, youll be joining an inclusive environment where diverse perspectives thrive. Mission-Driven Purpose : Our commitment to protecting consumers and their trust in brands drives everything we do, making Corsearch a force for good in the world. The Role Assist in the development and execution of demand generation campaigns across digital. Use Pardot to create, test and deploy single and multi-step email campaigns, landing pages and web forms for different distribution channels and segments. Create responsive email drip campaigns using Pardot Engagement Studio Set up automations to help improve marketing processes incl. scoring and SF campaign attribution. Assist with the segmentation of our database for email campaigns. Create new Salesforce campaigns using standardised naming conventions. Reporting on email communications and engagement studio drips Undertake other digital marketing/ automation duties as required. Responsibilities and Duties 2+ years of experience working with marketing automation platforms, Pardot required. Experience with CRM systems, Salesforce required. Excellent written and verbal communication skills Excellent time and stakeholder management Proficient in Microsoft Office Suite Strong attention to detail Be able to work remotely but as part of the global marketing team. Ability to work in a fast-paced and dynamic environment. Experience using WordPress (desirable). We welcome applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, disability, criminal histories consistent with legal requirements or any other protected characteristic. Together, we are working proactively to build a workplace where everyone can belong and be at their best selves. Together, we make an Impact. About Corsearch Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimise brand presence against infringement. Corsearch enables brand owners to discover, monitor and control the use and misuse of their brands and associated products and services online and is the industry market leader. Corsearch does this in an increasingly complex global digital environment, with online brand protection solutions that cover everything from anti-counterfeiting to anti-piracy. Already working at Corsearch? Let s recruit together and find your next colleague.

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0.0 - 1.0 years

0 Lacs

Bengaluru

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What Youll Do This isn t a passive internship. Youll play a critical role in how our customers experience success with Kasplo. You ll own parts of the customer journey, from onboarding to advocacy while collaborating across sales, product, and support. Key Responsibilities Support onboarding of new customers, including setting up accounts, integrations, and walkthroughs Proactively monitor campaign performance, flag issues, and suggest improvements Handle inbound queries and coordinate with internal teams (support, infra) Drive cross-sell and upsell opportunities by identifying value-added modules and usage patterns Analyze churn risks and recommend retention strategies Lead and support client review meetings to track performance, value delivery, and renewals Contribute to multi-channel automation strategy building (Email, SMS, WhatsApp) Advocate for specific channel adoption and channel strategy alignment for customer goals Work towards customer revenue targets in collaboration with sales/growth teams Support customer advocacy efforts (case studies, reviews, referrals) Contribute to customer satisfaction tracking through follow-ups, surveys, and insights Document learnings, help improve internal CS processes, and think like an owner Who you are We re looking for someone who thrives in small teams, loves solving problems, and wants to grow fast in the SaaS ecosystem. Must-Have Completed at least 1 prior internship (6+ months) in a Customer Success role at a SaaS company Strong communication skills and relationship-building instincts Problem-solving mindset and ability to think across tools, processes, and customers Hands-on with platforms like HubSpot, Intercom, Notion, or ticketing tools Interest in CPaaS, marketing automation, and data-driven growth Ready to work from office (WFO) and collaborate in a startup culture Bonus If You Have Experience with churn analysis, customer health tracking, or account expansion Familiarity with onboarding frameworks or email campaign metrics (CTR, Open Rate, etc.) Passion to transition into a full-time Customer Success Manager (CSM) role What You ll Gain Monthly stipend + potential full-time offer (CTC range discussed at offer stage) Exposure to product, marketing, sales, and growth from Day 1 Mentorship from founders and hands-on experience in scaling SaaS A chance to wear multiple hats and grow with the company

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5.0 - 7.0 years

7 - 9 Lacs

Mumbai, Nagpur, Thane

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Job Title: Senior Product Designer Location: Remote Company: Smartlead.ai Experience: 5-7 Years Reports to: Head of Product About Smartlead.ai Smartlead is a cutting-edge platform designed to transform cold email outreach into a reliable revenue engine. We help businesses elevate their outreach, effectively engage prospects, and drive significant revenue growth. As a bootstrapped and profitable startup, Smartlead has ranked in the top 4% of the worlds fastest-growing SaaS companies, according to ChartMogul. About the role As a Senior UI/UX Designer, you will be responsible for owning and driving the product design strategy. You will play a key role in enhancing user experience, driving product usability, and setting design standards (design system) across the platform. You will collaborate with cross-functional teams to create intuitive, accessible, and scalable solutions that drive business impact.This role is ideal for someone who thrives in a fast-paced environment, takes initiative, and enjoys mentoring and scaling design processes. What You ll Do Design Leadership: Drive the end-to-end product design process and influence design thinking across the company. Design Systems: Build, document, and scale design systems to ensure consistency and efficiency across the product. User-Centric Approach: Conduct user research, interviews, usability tests, and synthesize insights to inform product decisions. Strategic Ownership: Define the design vision and roadmap in alignment with product goals. Data-Driven Design: Leverage analytics, heatmaps, and A/B tests to refine and optimize experiences. High-Quality Deliverables: Design and deliver wireframes, user flows, prototypes,and UI across web and mobile platforms. Cross-Functional Collaboration: Work closely with product managers, engineers, growth, and customer experience teams to deliver a seamless product experience. Product Discovery: Partner with product and engineering in discovery sprints to validate user needs before development. Mentorship: Guide junior designers, review work, and raise the overall design quality bar. DesignOps Efficiency: Introduce and streamline design processes (e.g., design reviews, file management, documentation). What Success Looks Like Impact on core product metrics (e.g., activation, adoption, engagement, retention) Time-to-delivery for high-quality design output Cross-functional feedback and stakeholder alignment Consistency and adoption of design systems across the product Innovation and design-led experimentation Mentorship and skill uplift within the design team You ll Excel If You Have 5+ years of experience designing and expanding SaaS products or complex web and mobile applications Proven track record of leading high-impact design projects independently Deep understanding of user-centered design methodologies and principles Mastery of tools like Figma and modern prototyping, research, and testing tools Strong portfolio showcasing design systems, interaction design, and UX problem-solving Ability to drive consensus and inspire cross-functional teams through design storytelling Ability to balance speed, quality, and user empathy in a fast-paced environment Experience in B2B SaaS or email/marketing automation products Familiarity with tools like Hotjar, Mixpanel, Posthog (to help with Conversion Rate Optimization - Completing onboarding, Making a purchase, etc.) Familiarity with tools like After Effects (motion design is a bonus) Why Join Smartlead.ai? Remote-first culture: Work from anywhere, as long as you get things done Zero fluff: High ownership, fast decisions, minimal bureaucracy People-first mindset: We care about performance and well-being Growth opportunities: As we scale, so do you

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5.0 - 10.0 years

7 - 12 Lacs

Pune

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Works directly with internal and external stakeholders and partners to develop marketing strategies to support business objectives, including identification of new marketing opportunities and initiatives to maximize Ensono s position; prepares regular marketing reports for communicating to their respective stakeholders and responding to questions from the sales organization. Works individually or with a team in recommending actions, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with go-to-market objectives within their industries or product organizations. Works with corporate communications to identify and support public relations opportunities which may include coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions. DUTIES AND RESPONSIBILITIES Fully functional and self-directed Provides formal mentorship Engages in high complexity assignments as participant and/or owner Regularly leads self and established as specialist Ability to understand the big picture view and adjusts work accordingly Drives execution of marketing programs, primarily self-directed Exercises strong business judgment skills in making key decisions Ability to ensure project management disciplines are adhered to throughout the marketing process Drives campaign execution (SFDC and marketing automation) Ownership for proactive communication (written and verbal), resource planning, identification of innovation/efficiencies, defining requirements and Win/Win negotiations SUPERVISORY RESPONSIBILITIES This position does not have direct reports but may mentor less experienced associates in the role. RECRUITING INFORMATION Specific hiring needs may vary by location, industry, client, internal department and other business related factors. The qualifications section lists examples that may be used as guidance when populating required and preferred skills sections of recruiting requisitions / job postings. QUALIFICATIONS Required Conscientious team player Strong organization skills, attentive to detail Excellent verbal and written communication skills, adept at anticipating problems and recognizing opportunities Proficient in Microsoft Office applications (Outlook, Word, Excel and PowerPoint) Ability to learn new programs and tasks Proficient with marketing and sales automation tools. Typically requires a minimum of 5 years of related experience with a Bachelor s degree; or 3 years and a Master s degree; or a PhD; or equivalent work experience Preferred Bachelor s degree in Marketing, Communications/Journalism or related field with 5 years of experience or advanced degree with 3 years of experience In pursuit of Marketing Automation, Sales Automation and/or marketing/skills-specific certification. Advanced, proven knowledge of marketing processes and Ensono solutions Travel % 20% JR011834 Next Job Posting Site Reliability Engineer Social Share

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2.0 - 3.0 years

5 - 9 Lacs

Bengaluru

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At Broadridge, weve built a culture where the highest goal is to empower others to accomplish more. If you re passionate about developing your career, while helping others along the way, come join the Broadridge team. Develop and execute email campaigns aligned with marketing strategies to drive brand and product awareness, lead acquisition, conversion, and retention. Implement and manage automation rules, drip programs, segmentation, and engagement programs to optimize customer journeys. Create and manage email templates, landing pages, forms, and other Pardot components to support campaigns and marketing initiatives. Collaborate with the sales and marketing teams to ensure seamless integration between Pardot and Salesforce, maintaining data accuracy and workflow efficiency. Monitor, analyze, and report on the performance of email campaigns, providing insights and recommendations for continuous improvement. Ensure compliance with data protection regulations and best practices in email marketing. Train and support marketing team members in the effective use of the automation platform. Stay up-to-date with the latest marketing automation trends and opportunities for leveraging new Pardot features. Discuss with business marketers and document campaign requirements Recommend and manage implementation of customer segmentation strategies Interact with digital marketing counterparts on areas of shared dependencies - website, social, paid digital, data and analytics Technical documentation - ensure solutions are validated and documented for future reference Participate in weekly conference calls with Digital Marketing (be available for daily check-in calls) We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company and ultimately a community that recognizes and celebrates everyone s unique perspective.

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10.0 - 14.0 years

18 - 22 Lacs

Chennai

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Experience in managing marketing automation platforms and tools. Salesforce Marketing Cloud Account Engagement with an enterprise content management system (ideally Adobe Experience Manager). Experience in Salesforce Pardot (Marketing Cloud Account Engagement) Working in complex Landscapes (Salesforce CRM, SAP ERP, Enterprise CMS like AEM, Azure B2C) is mandatory. Knowledge of working with ticket systems, documentation systems and agile development (SCRUM)

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12.0 - 22.0 years

75 - 150 Lacs

Mumbai

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- Focusing on creating strategic demand-generation programs to support revenue goals. - Orchestrated comprehensive go-to-market strategies to achieve lead generation targets. - Launch integrated marketing campaigns across all customer buyer life cycle phases, - Ensuring alignment across marketing functions and geo-marketing teams regarding campaign architecture, objectives, messaging, and assets. -Responsible for integrated campaign development and execution - Managing paid acquisition, SEM, SEO, and social media strategy. Handling marketing automation, lead nurturing, and lead scoring. Assisting with internal communication, PR, and employer branding. - Manage the marketing lead funnel; Monitor, nurture and convert leads to achieve business objectives. - Conceive and execute innovative approaches to augment lead inflow via online campaigns, channel marketing, webinars, email campaigns, and more. - Lead the planning, creation, coordination, and success metrics of diverse digital marketing campaigns. - Design, optimize, and manage ad campaigns across search engines, display networks, and social media platforms. - Collaborate with the digital marketing team to monitor performance metrics of landing pages, leveraging data and tools to conduct experiments across all website domains. - Track, analyse and report campaign performance, providing data-driven recommendations

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3.0 - 6.0 years

3 - 6 Lacs

Noida, Delhi / NCR

Hybrid

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ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities

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2.0 years

5 - 6 Lacs

Bengaluru

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Key Responsibilities Plan and execute email & SMS campaigns end-to-end: from HTML/template setup to QA and scheduling. Manage lifecycle campaigns: onboarding, re-engagement, loyalty, transactional, and more. Create targeted segments to drive engagement and optimize conversions. Work with cross-functional teams to align campaigns with business goals. Use customer behavior and data insights to drive personalization and relevance. Perform A/B testing on subject lines, CTAs, content, timing, etc. Ensure deliverability and rendering across all devices and ISPs. Report on campaign performance and suggest data-driven improvements. Stay updated with industry trends, tools, and global best practices. Required Skills & Experience Minimum 2 years of experience in email marketing. Hands-on experience with marketing automation platforms. Strong understanding of email best practices, regulations (GDPR/CASL), and deliverability. Knowledge of Google Analytics, HTML/CSS, A/B testing, and CMS. Familiarity with SQL and using data for campaign insights. Excellent communication and copywriting skills. Experience with segmentation, audience building, and performance optimization. Bonus Skills SEO/SEM knowledge Project management skills Creativity in content and template creation

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3 - 8 years

10 - 14 Lacs

Bengaluru

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Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst Management Level: 11/ Analyst Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary :You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience supporting projects on developing business case for campaign strategies, technology solutions Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Monitoring trends, analyzing data, to optimize marketing campaigns. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to establish and build on working relationships effectively. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting : Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Experience: Minimum 2+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

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2 - 6 years

4 - 8 Lacs

Bengaluru

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? 5+ years experience administering Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platforms ? 5+ years experience of Marketing Cloud components including Automations, Journeys, and Data Extensions ? Knowledge of Marketing Cloud integrations with other systems ? Experience supporting multiple business units with varying requirements ? Strong troubleshooting and problem-solving abilities ? Excellent communication skills for working directly with customers ? Ability to prioritize and manage multiple support requests effectively ? Experience with user management and permission structures About The Role Role Purpose The purpose of the role is to liaison and bridging the gap between customer and Wipro delivery team to comprehend and analyze customer requirements and articulating aptly to delivery teams thereby, ensuring right solutioning to the customer. ? Do 1. Customer requirements gathering and engagement Interface and coordinate with client engagement partners to understand the RFP/ RFI requirements Detail out scope documents, functional & non-functional requirements, features etc ensuring all stated and unstated customer needs are captured Construct workflow charts and diagrams, studying system capabilities, writing specification after thorough research and analysis of customer requirements Engage and interact with internal team - project managers, pre-sales team, tech leads, architects to design and formulate accurate and timely response to RFP/RFIs Understand and communicate the financial and operational impact of any changes Periodic cadence with customers to seek clarifications and feedback wrt solution proposed for a particular RFP/ RFI and accordingly instructing delivery team to make changes in the design Empower the customers through demonstration and presentation of the proposed solution/ prototype Maintain relationships with customers to optimize business integration and lead generation Ensure ongoing reviews and feedback from customers to improve and deliver better value (services/ products) to the customers ? 2. Engage with delivery team to ensure right solution is proposed to the customer a. Periodic cadence with delivery team to Provide them with customer feedback/ inputs on the proposed solution Review the test cases to check 100% coverage of customer requirements Conduct root cause analysis to understand the proposed solution/ demo/ prototype before sharing it with the customer Deploy and facilitate new change requests to cater to customer needs and requirements Support QA team with periodic testing to ensure solutions meet the needs of businesses by giving timely inputs/feedback Conduct Integration Testing and User Acceptance demo??s testing to validate implemented solutions and ensure 100% success rate Use data modelling practices to analyze the findings and design, develop improvements and changes Ensure 100% utilization by studying systems capabilities and understanding business specifications Stitch the entire response/ solution proposed to the RFP/ RFI before its presented to the customer b. Support Project Manager/ Delivery Team in delivering the solution to the customer Define and plan project milestones, phases and different elements involved in the project along with the principal consultant Drive and challenge the presumptions of delivery teams on how will they successfully execute their plans Ensure Customer Satisfaction through quality deliverable on time ? 3. Build domain expertise and contribute to knowledge repository Engage and interact with other BA??s to share expertise and increase domain knowledge across the vertical Write whitepapers/ research papers, point of views and share with the consulting community at large Identify and create used cases for a different project/ account that can be brought at Wipro level for business enhancements Conduct market research for content and development to provide latest inputs into the projects thereby ensuring customer delight ? Deliver No. Performance Parameter Measure 1. Customer Engagement and Delivery Management PCSAT, utilization % achievement, no. of leads generated from the business interaction, no. of errors/ gaps in documenting customer requirements, feedback from project manager, process flow diagrams (quality and timeliness), % of deal solutioning completed within timeline, velocity generated. 2. Knowledge Management No. of whitepapers/ research papers written, no. of user stories created, % of proposal documentation completed and uploaded into knowledge repository, No of reusable components developed for proposal during quarter ? 5+ years experience administering Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platforms ? 5+ years experience of Marketing Cloud components including Automations, Journeys, and Data Extensions ? Knowledge of Marketing Cloud integrations with other systems ? Experience supporting multiple business units with varying requirements ? Strong troubleshooting and problem-solving abilities ? Excellent communication skills for working directly with customers ? Ability to prioritize and manage multiple support requests effectively ? Experience with user management and permission structures

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2 - 6 years

3 - 7 Lacs

Bengaluru

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About The Role Support and Maintenance of customers Adobe Campaign Classic platform Responsible for handling tickets in Production environment Perform RCA on recurring issue and provide permanent fixes Monitoring of the workflow and taking corrective actions Coordination of system-related activities between user and multiple technical teams Responsible for the upkeep and maintenance of Adobe Campaign application servers and coordination with DBA's Understanding integration of Adobe with other applications. Primary Skills 4 to 5 years of support and development experience with Adobe Campaign Classic (Neolane) Experience in working with different Adobe Campaign modules, like; Message Centre, Content Manager, FDA, etc. knowledge and experience with the following programming languagesHTML, XML, JavaScript and SQL Knowledge and experience of integrating Adobe Campaign with other system Basic knowledge on SQL and Unix Good communication and interpersonal skill and willing to travel if required as this roles involves directly working with end customer. Secondary Skilla Good to have Certification

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4 - 9 years

3 - 7 Lacs

Mumbai

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About The Role The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Clouds contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial

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3 - 8 years

5 - 7 Lacs

Noida

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Preferred candidate profile 2 to 5 years of proven experience/knowledge in B2B marketing, preferably within EdTech or SaaS industries. Exceptional verbal and written communication skills, with an ability to craft clear, persuasive messaging. Experience/Understanding in digital marketing tools (Google Ads, LinkedIn Ads, SEO/SEM tools) and content management systems. Strong understanding of CRM and marketing automation platforms (HubSpot, Salesforce, or similar). Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously. Data-driven approach to decision-making with a focus on KPIs and campaign analytics.Role & responsibilities

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5 - 9 years

5 - 7 Lacs

Nagpur

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LinkedIn Content Strategy & Calendar Planning Profile Optimization for Individuals & Companies LinkedIn Ads Campaign B2B Lead Generation & Outreach Automation Personal Branding for Founders & Executives Analytics & Performance Reporting

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5 - 10 years

19 - 34 Lacs

Bengaluru

Hybrid

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Role: Senior/Technical Consultant/Architect Experience: 5-10 Years Location: Bangalore Job Description: 1. 5-10 Years of experience in Multichannel Campaign Management. 2. Excellent knowledge and a minimum of 4-5 years of experience on Adobe Campaign Marketing Automation platform. Adobe Campaign Classic Certification is added plus. 3. Work with Clients to assess requirements 4. Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows 5. Configure the Adobe Campaign solution to customers requirement including Campaigns set-ups, building web pages using Scripting 6. Develop customer-specific solutions where necessary and document them 7. Proactive problem diagnosis, troubleshooting and, resolution 8. Create Implementation plans for new and existing clients 9. Knowledge transfer/Training to customers on solution implemented 10. Product Installations, Upgrades and Configuration activities 11. Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which dont have dedicated Project Managers 12. Build great working relationship with Onshore Consulting team, Learn and Adopt best- practices from such teams globally 13. Work closely with the Quality Assurance team to ensure professional delivery of technical implementations 14. Learn multiple Adobe Digital Marketing Solutions and provide multi-product Enablement and Integration solutions to strategic clients 15. Work with Digital Marketing Consultants to make recommendations in regard to Digital Marketing Suite technical implementations 16. Support additional team members by mentoring and teaching 17. Work closely with the Quality Assurance team to ensure professional delivery of Business Consulting Services to your clients Skills: 1. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) 2. Programming experience (Javascript / Java / VB / C# / PHP) 3. Knowledge of Web Technologies like HTML, and CSS would be a plus 4. Good communication skills to ensure effective customer interactions, communications, and documentation 5. Self-starter - Organized and highly motivated 6. Fast learner, ability to learn new technologies/languages 7. Knowledge of HTML DOM manipulation and page load events a plus 8. Project Management skills a plus 9. Ability to develop creative solutions to problems 10. Able to multi-task in a dynamic environment 11. Able to work independently with minimal supervision 12. Experience leading team members will be a plus Interested Candidate can also share their CV at akanksha.s@esolglobal.com

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1 - 3 years

12 - 13 Lacs

Bengaluru

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Titl We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.comLooking to jump-start your careerWe understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene s high-speed growth.We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Must Have Associate - Campaign Management (OCE Marketing) You will be responsible for: Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals. Build and execute marketing campaigns with B2B and B2C clients/use cases Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools Knowledge of lead generation and lead nurture, sales/ marketing alignment and ABM. Experience updating Marketo Templates, i.e. Programs, Emails, LPs Email Scripting (Velocity) Desirable Hands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing Reporting through Marketo - Analytics, Email Insights and Revenue Explorer Email Marketing, Lead generation, Building Marketing/Nurture Campaigns, Event based Marketing Experience creating and executing integrated marketing automation programs and campaigns Setting up dashboards and hands on with platform auditing Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery Your impact: About you: Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus). Is a very good communicator/articulator who is comfortable is switching between business and technical conversations. Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team). Good understanding of domain and IP management for Email Engines. Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs. Strong experience in SQL and excel is a MUST Has experience in managing a campaign execution technical team Ability to set up campaign development and QA processes is preferred. Must have: 1 - 3 years experience in multiple marketing automation platforms with at least 2+ years on Marketo Market certifications is a plus Nice to have: (Additional desired qualities) Perks: (Mention if any, otherwise ignore) Good to have EQUAL OPPORTUNITY

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2 - 4 years

5 - 9 Lacs

Mumbai

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Serve as the primary point of contact and trusted advisor for our SMB clients, ensuring their success with our product Develop and maintain deep relationships with SMB clients, understanding their unique needs and goals Monitor client usage and engagement data to identify trends and areas for improvement Collaborate closely with internal teams to advocate for clients needs and contribute to product enhancements Conduct regular one-on-one check-ins with clients to ensure their ongoing satisfaction and success Assist in creating resources / documentation / campaigns to support customer education Assist in creating automated workflows based on customer/user behaviors Assist in conducting webinars/training sessions for the client base based on customer needs Ideal Candidate: Strong customer service background, follow-up, and organizational skills 2-4 years of relevant SaaS Customer Success experience Diplomacy, tact, and poise under pressure when working through customer issues Excellent personal presentation and communication skills & strong client servicing skills Hands on experience with Chat Gpt is preferred Life at WebEngage: We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings. A highly inclusive work culture that promotes a relaxed, creative and productive environment. Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic) Perks & Benefits: Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers!) Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves

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3 - 5 years

2 - 3 Lacs

Faridabad

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Develop & execute social media strategies (Facebook, Instagram, LinkedIn, etc.). Create engaging content (posts, reels, ads) & manage campaigns. Analyze performance & optimize for growth. Stay updated with the latest trends & tools.

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1 - 2 years

1 - 1 Lacs

Faridabad

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Develop and execute email strategies using Klaviyo, creating engaging campaigns Collaborate on content, analyze performance, optimize segmentation, and ensure compliance, staying current on industry trends and deliverability metrics.

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3 - 6 years

4 - 9 Lacs

Noida

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Execute projects: Exceptional quality Plan collaboratively: Detailed project Liaise with clients: Manage expectations Supervise projects: Ensure & maximize efficiency Maintain standards: Conduct reviews Generate reports: Data insights

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8 - 13 years

12 - 17 Lacs

Kochi

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We are looking for a skilled Marketing Automation Expert with 8 to 13 years of experience to join our team in Bengaluru. The ideal candidate will have a strong background in managing projects and adhering to processes, with hands-on experience in lead lifecycle, nurturing, and email marketing best practices. ### Roles and Responsibility Manage projects and adhere to processes and methodical approach. Showcase agility and proactivity in working with stakeholders and engage in solution-driven conversations. Execute tactical campaigns across various channels. Coordinate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage. Liaise with internal and external stakeholders to ensure complete briefing for campaign execution. Support process improvements and educate users on campaign best practices. Define and document functional and technical requirements for executing automated campaigns. Act as a brand champion, ensuring compliance of all external campaigns and online content with the firm’s brand and business strategy. Work towards organizational objectives alongside stakeholders' projects. ### Job Requirements Minimum 8 years of experience in Digital/email marketing Strategic, coordination support role. Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns. Detail-oriented, organized self-starter who can work well within a team and excel in a fast-paced corporate environment. Ability to review processes and suggest efficiencies and optimization. Exceptional communication skills – both written and verbal – and comfortable presenting to virtual teams. Advanced proficiency with Microsoft Office suite, especially Excel and Microsoft SharePoint. Familiarity with complex, multi-national organizations is highly preferred. Ability to translate business needs into technical solutions in MA platform. Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Strong interest in data management and analytics. Storytelling and consulting skills. Attention to detail. Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines. Adobe Marketo Engage Expert Certification is plus. Experience with marketing automation platforms, preferably in Adobe Marketo Engage. Familiarity with the latest marketing trends, tools, and best practices, including marketing automation concepts such as lead generation, customer journey, lead nurturing, strategies, and industry standards. Awareness of Marketo API to coordinate between technical teams. Proven strong interpersonal skills with an analytical mindset and problem-solving capability. Familiarity with Agile planning and Agile project management skills. Knowledge of Microsoft Office suite, especially Excel, PowerPoint, and Microsoft SharePoint. Functional knowledge of AEM will be an added advantage for this role.

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Exploring Marketing Automation Jobs in India

The marketing automation job market in India is rapidly growing as companies across various industries are increasingly adopting digital marketing strategies to reach their target audience. Marketing automation professionals play a crucial role in designing, implementing, and optimizing automated marketing campaigns to drive business growth and increase customer engagement.

Top Hiring Locations in India

  1. Mumbai - Known as the financial capital of India, Mumbai offers numerous job opportunities in marketing automation with its vibrant business ecosystem.
  2. Bengaluru - The IT hub of India, Bengaluru is a hotspot for marketing automation roles in leading tech companies and startups.
  3. Delhi - The capital city boasts a thriving marketing automation job market, especially in e-commerce, retail, and FMCG sectors.
  4. Hyderabad - With a burgeoning tech industry, Hyderabad is witnessing a rise in demand for marketing automation professionals.
  5. Pune - Home to a mix of IT and manufacturing companies, Pune offers diverse opportunities for marketing automation specialists.

Average Salary Range

The average salary range for marketing automation professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Career Path

A typical career path in marketing automation may include roles such as: - Marketing Automation Specialist - Marketing Automation Manager - Marketing Automation Consultant - Marketing Automation Director

Related Skills

In addition to expertise in marketing automation tools like HubSpot, Marketo, or Pardot, professionals in this field are often expected to have skills in: - Email marketing - Content marketing - Data analysis - CRM systems - A/B testing

Interview Questions

  • What is marketing automation, and how does it benefit businesses? (basic)
  • Can you explain the difference between drip campaigns and lead nurturing? (medium)
  • How do you measure the success of a marketing automation campaign? (medium)
  • Describe a complex marketing automation project you worked on and how you overcame challenges. (advanced)
  • How would you segment a customer database for personalized marketing campaigns? (medium)
  • What are the key metrics you would track to analyze the effectiveness of an email marketing campaign? (basic)
  • How do you ensure compliance with data privacy regulations in your marketing automation campaigns? (advanced)
  • Can you discuss a time when an automated campaign did not perform as expected and how you rectified it? (medium)
  • What role does personalization play in marketing automation, and how do you implement it effectively? (medium)
  • Explain the concept of lead scoring and its significance in marketing automation. (basic)
  • How would you integrate marketing automation with social media platforms for a cohesive marketing strategy? (medium)
  • What are the essential components of a successful marketing automation strategy? (basic)
  • How do you stay updated with the latest trends and best practices in marketing automation? (medium)
  • Describe a situation where you had to collaborate with other teams (e.g., sales, content) for a marketing automation project. (medium)
  • Can you walk us through the process of setting up an automated email campaign from start to finish? (medium)
  • How do you handle and resolve conflicts that may arise between marketing automation and sales teams? (medium)
  • What are some common challenges faced in marketing automation, and how do you address them? (advanced)
  • Explain the concept of lead nurturing and its role in the customer journey. (basic)
  • How do you ensure that your marketing automation campaigns are aligned with the overall marketing strategy of the company? (medium)
  • What are the key factors to consider when selecting a marketing automation tool for a business? (medium)
  • How do you optimize marketing automation workflows for better efficiency and results? (medium)
  • Can you provide examples of successful marketing automation campaigns you have implemented in the past? (advanced)
  • How do you conduct A/B testing in marketing automation, and what insights do you gain from it? (medium)
  • What role does data analytics play in optimizing marketing automation campaigns? (medium)

Closing Remark

As you embark on your journey to explore marketing automation jobs in India, remember to showcase your expertise, stay updated with industry trends, and prepare confidently for interviews. With the right skills and mindset, you can carve a successful career in this dynamic and rewarding field. Good luck!

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