Email Marketing and Hub Spot Specialist

As an Email Marketing & HubSpot Automation Specialist at our company, your role will involve planning, executing, and optimizing email marketing campaigns, as well as creating sophisticated automation workflows using HubSpot Marketing Hub. Being one of the early marketing team members, you will have a crucial impact on our lead nurturing, customer engagement, and retention strategies. **Key Responsibilities:** - **Email Campaign Management** - Own the creation, execution, and optimization of various email marketing campaigns such as newsletters, product updates, and nurture flows. - Build and maintain campaign calendars to ensure alignment with product and sales initiatives. - Enhance engagement and conversion rates through compelling copies and subject lines. - **Marketing Automation** - Design and implement automated workflows in HubSpot including welcome series, re-engagement campaigns, and drip nurture tracks. - Configure lead scoring, lifecycle stages, and contact segmentation based on engagement and behavior. - Continuously optimize workflow performance through A/B testing and analytics. - **CRM & Reporting** - Ensure data integrity and proper segmentation within the HubSpot CRM. - Track and analyze email KPIs such as open rates, CTR, bounce rates, unsubscribe rates, and MQL/SQL progression. - Generate dashboards and deliver monthly campaign performance reports to stakeholders. - **Cross-Functional Collaboration** - Collaborate closely with marketing, product, and sales teams to synchronize email messaging and timing. - Provide support for sales enablement by creating email templates, lifecycle triggers, and lead handoff processes. - Partner with the design team to create visually optimized email templates. **Qualifications Required:** - 2-4 years of hands-on experience in email marketing and proficiency in HubSpot Marketing Hub (certification is a plus). - Strong grasp of email marketing best practices, GDPR/consent laws, and deliverability. - Experience in lead nurturing, segmentation, and marketing funnels. - Data-driven mindset with the ability to interpret and act on analytics. - Excellent communication and writing skills. - Familiarity with HTML/CSS for email formatting is advantageous. In addition to the above qualifications, experience in a SaaS or B2B tech environment, knowledge of Google Analytics, landing page CRO, or sales automation tools, and the ability to thrive in fast-paced startup environments are considered as added advantages. This role offers you the opportunity to take ownership of the email function within a growing marketing team, access to various marketing tools such as HubSpot Pro and GA4, a growth-inducing hierarchy with fast decision-making cycles, and a flexible and inclusive work environment.,