About the Role We are looking for a performance-driven Email Marketing & HubSpot Automation Specialist to join our growing marketing team. You will be responsible for planning, executing, and optimizing email marketing campaigns, and building sophisticated automation workflows using HubSpot Marketing Hub. As one of our early marketing hires, you will play a critical role in shaping our lead nurturing, customer engagement, and retention strategies. Key Responsibilities Email Campaign Management Own the creation, execution, and optimization of email marketing campaigns (newsletters, product updates, nurture flows). Build and manage campaign calendars, ensuring alignment with product and sales initiatives. Drive engagement and conversion with compelling copies and subject lines. Marketing Automation Design and implement automated workflows in HubSpot (e.g., welcome series, re-engagement campaigns, drip nurture tracks). Set up lead scoring, lifecycle stages, and contact segmentation based on engagement and behavior. Maintain and optimize workflow performance using A/B testing and analytics. CRM & Reporting Ensure data integrity and segmentation in the HubSpot CRM. Monitor email KPIs: open rates, CTR, bounce rates, unsubscribe, MQL/SQL progression. Build dashboards and provide monthly campaign performance reports to stakeholders. Cross-Functional Collaboration Work closely with marketing, product, and sales teams to align email messaging and timing. Support sales enablement through email templates, lifecycle triggers, and lead handoff processes. Partner with design for visually optimized email templates. Requirements 2–4 years of hands-on experience in email marketing and HubSpot Marketing Hub (certification is a plus). Strong understanding of email marketing best practices, GDPR/consent laws, and deliverability. Experience in lead nurturing, segmentation, and marketing funnels. Data-driven mindset with ability to interpret and act on analytics. Strong communication and writing skills. Familiarity with HTML/CSS for email formatting is a plus. Nice to Have Experience in a SaaS or B2B tech environment. Knowledge of Google Analytics, landing page CRO, or sales automation tools. Ability to work in fast-paced startup environments. What You’ll Get Opportunity to own the email function end-to-end in a growing marketing team. Access to marketing tools (HubSpot Pro, GA4, etc.). Growth inducive hierarchy and fast decision-making cycles. Flexible work environment and inclusive work environment Show more Show less