Sr. Marketing Executive

As a Senior Marketing Executive, you will be responsible for leading and executing marketing initiatives to enhance brand awareness, attract new customers, and drive business growth. Your role will involve strategic planning and hands-on execution in digital marketing, campaign management, and brand development. Key Responsibilities: - Develop and implement comprehensive marketing strategies across various channels such as digital, offline, and events - Manage and optimize digital marketing campaigns including SEO, SEM, email, and social media - Supervise the creation of marketing content including copywriting, visuals, and promotional materials - Conduct market research and competitor analysis to identify growth opportunities - Analyze campaign performance using analytics tools, report on ROI and KPIs - Collaborate with sales, product, and design teams to align marketing efforts with business objectives - Monitor marketing budgets to ensure timely and budget-friendly campaign delivery - Assist in coordinating promotional events, trade shows, and webinars - Provide mentorship and guidance to junior marketing staff when necessary Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) - 3-6 years of marketing experience with a successful track record in a senior or similar role - Proficiency in digital marketing tools and platforms such as Google Ads, Meta Business Suite, and HubSpot - Strong analytical, communication, and project management skills - Creative mindset with attention to detail and ability to work effectively under pressure - Experience in either B2B or B2C marketing depending on the company's focus Preferred Skills: - Familiarity with CRM software and marketing automation tools - Knowledge of graphic design and content creation tools like Canva and Adobe Suite - Understanding of data-driven marketing and A/B testing Please note that only female candidates are eligible to apply for this position. In addition to the job specifics, the JD does not provide any additional details about the company.,