Sr. Marketing Executive

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Women First Jobs is the Middle East’s fastest-growing women-first recruitment and DEI consulting firm. We work with top organizations across the UAE, India, and GCC to build diverse, inclusive, and high-performing workplaces.

creative, data-driven, and execution-focused Senior Marketing Executive

Role Overview

The Senior Marketing Executive will lead brand campaigns, manage content creation, strengthen digital presence, and support demand generation for both India and UAE markets.

creativity, strategic thinking, hands-on execution, and strong storytelling skills.

Key Responsibilities

1. Content & Brand Marketing

• Create engaging content for LinkedIn, Instagram, YouTube, newsletters, and community platforms.
• Develop storytelling-based posts, reels, scripts, and campaigns aligned with WFJ’s brand voice.
• Write case studies, success stories, employer branding content, and emailers.

2. Social Media & Digital Marketing

• Manage social media calendars, engagement strategies, and organic growth plans.
• Track insights and analytics to optimize performance.
• Execute campaigns for events, webinars, job fairs, and community initiatives.

3. Performance & Growth Marketing

• Run targeted campaigns on Meta, LinkedIn, and Google (basic knowledge required).
• Support lead generation for recruitment and corporate BD campaigns.
• Analyze ROI from digital activities and propose improvements.

4. Creative & Visual Communication

• Coordinate with designers/agencies for creatives, reels, posters, and videos.
• Oversee brand guidelines, color palettes, and communication consistency.
• Create presentations, brochures, and marketing decks.

5. Events & Community Marketing

• Promote HerGrowth community events, HerTalks podcast, speaker sessions, and partnerships.
• Build engagement funnels for event registrations and community growth.

6. Internal Marketing Support

• Collaborate with Recruitment and BD teams to create client proposals, service brochures, and pitch decks.
• Support employer branding & candidate engagement campaigns.
  

Required Skills & Experience

• 4–7 years of experience

  in marketing, preferably in

  HR, consulting, recruitment, or service-based industries

  .
• Strong content writing, storytelling, and copywriting skills.
• Understanding of social media trends, reels, and brand communication.
• Basic knowledge of paid ads (Meta/LinkedIn/Google).
• Familiarity with Canva, Adobe tools, and video editing (basic level).
• Strong analytical skills and ability to work with insights & dashboards.
• Excellent communication and project management skills.
• Creative mindset with a sense of aesthetics and brand tone.
  

What We Look For

• A self-driven marketer with creativity and discipline.
• Someone who understands brand psychology and audience engagement.
• A multi-tasker who can balance strategic thinking with quick execution.
• Passion for women empowerment, DEI, and impactful storytelling.
  

How to Apply

humanresource@womenfirstjobs.com

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