Demand Generation Director

Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for customers. They bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. As a Demand Generation Director (or Senior Demand Generation Manager) at Tezo, your role will involve leading and scaling marketing-led demand generation efforts focused on B2B IT services targeting the North American market. You will be responsible for developing and executing a comprehensive demand generation strategy, owning the lead generation funnel, and partnering with various departments to ensure alignment on messaging and campaign goals. Key Responsibilities: - Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services. - Own the full lead generation funnel from awareness to qualified lead hand-off to sales. - Plan and execute integrated, multi-channel campaigns targeting enterprise and mid-market buyers across the U.S. - Collaborate with SMEs and internal teams to develop high-impact content assets showcasing service delivery excellence. - Manage and optimize campaigns using marketing automation platforms integrated with CRM systems. Qualifications: - 15+ years of B2B marketing experience with a strong focus on IT services. - Demonstrated success in generating leads and pipeline for enterprise IT services in North America. - Strong understanding of buyer personas and sales cycles typical of B2B services. - Hands-on experience with marketing automation and CRM systems. - Exceptional communication, project management, and leadership skills. - Bachelors degree in Marketing, Business, or related field; MBA is a plus. Preferred: - Experience targeting North American enterprise and mid-market accounts. - Familiarity with Account-Based Marketing strategies. - Exposure to intent data platforms and advanced lead qualification techniques. - Understanding of global delivery models and service positioning in IT services.,