Demand Generation Director

Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for customers. They bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. **Role Overview:** As a Demand Generation Director (or Senior Demand Generation Manager) at Tezo, you will be responsible for leading and scaling marketing-led demand generation efforts exclusively focused on B2B IT services targeting the North American market. This role requires a seasoned and strategic data-driven marketer with deep experience in building pipelines within IT services environments. **Key Responsibilities:** - **Strategy & Leadership** - Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services. - Own the full lead generation funnel from awareness to qualified lead hand-off to sales. - Ensure alignment on messaging and campaign goals across sales, delivery, customer success, and operations. - **Demand Generation & Lead Nurturing** - Plan and execute integrated, multi-channel campaigns targeting enterprise and mid-market buyers in the U.S. - Focus on generating qualified leads for IT services like custom software development, infrastructure services, and application management. - Build and manage lead scoring, segmentation strategies, and nurture streams tailored for long B2B services sales cycles. - **Content Marketing & Thought Leadership** - Develop high-impact content assets like whitepapers, industry reports, webinars, and use cases showcasing service delivery excellence. - Promote IT services capabilities through educational and problem-solving content tailored to decision-makers in IT, procurement, and business operations. - Amplify content across paid and organic channels to boost visibility and authority in target industries. - **Marketing Automation & CRM Integration** - Manage and optimize campaigns using marketing automation platforms integrated with CRM systems. - Ensure accurate lead tracking, reporting, and campaign attribution across platforms. - Monitor and report on KPIs such as cost per lead (CPL), marketing-qualified leads (MQLs), pipeline influence, and return on investment (ROI). - **Team Leadership & Innovation** - Lead, coach, and develop a growing team of demand generation and campaign specialists. - Foster a performance-driven, collaborative culture of experimentation, analysis, and continuous optimization. - Stay up to date with evolving tools, technologies, and buyer behavior trends in the IT services space. **Qualifications:** - 15+ years of B2B marketing experience with a strong focus on IT services. - Demonstrated success in generating leads and pipeline for enterprise IT services in North America. - Strong understanding of buyer personas and sales cycles typical of B2B services. - Hands-on experience with marketing automation and CRM systems. - Proven ability to align marketing with sales and revenue outcomes. - Exceptional communication, project management, and leadership skills. - Bachelor's degree in Marketing, Business, or related field; MBA is a plus. *Note: Additional details about the company were not explicitly mentioned in the provided job description.*,