470 Marketing Automation Jobs - Page 13

Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take actions, embrace risks, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. In This Role, You Will: Create the demand generation plan with a mix of digital, social, events, webinars etc. for Cvent SaaS solutions. Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for APAC MEA regional markets. Identify areas of creating brand awareness via publications, partnerships, content and more Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA. Work with sales and sales management to understand the challenges faced in Cvent software selling process and develop programs and tools to drive growth. Work with marketing shared services teams to execute associated marketing initiatives and campaigns. Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan. Establish value propositions and create solution messaging relevant to the regional markets. Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc. Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews. Heres What You Need: MBA degree from a reputed B-school 5-7 years of marketing experience with software, SaaS-based, or technology products in the B2B space Sound knowledge of events, content & digital marketing techniques for inbound marketing Excellent stakeholder management skills to collaborate with sales, and other marketing teams. Strong written and verbal communication skills a must. Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint). Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred

Develop and execute comprehensive marketing strategies to promote our AI SaaS products for dynamic pricing, ensuring brand consistency and market positioning. Oversee and coordinate branding communications, including messaging, visual identity, and tone of voice, to create a compelling and cohesive brand image. Plan, execute, and optimize digital marketing campaigns across various channels, including email marketing, social media marketing, LinkedIn marketing, and website marketing. Collaborate with the content team to create engaging and informative content that resonates with our target audience, including blog posts, whitepapers, case studies, and more. Implement effective SEO strategies to improve organic search rankings and increase website traffic, ensuring visibility and discoverability of our products and solutions. Manage paid advertising campaigns, including search engine marketing (SEM), display advertising, and retargeting, to drive qualified traffic and generate leads. Monitor and analyze marketing metrics, including website traffic, conversion rates, and campaign performance, to make data-driven decisions and optimize marketing initiatives. Collaborate with the sales team to develop marketing collateral, sales enablement materials, and presentations that effectively communicate the value proposition of our AI SaaS products. Stay up-to-date with industry trends, competitive landscape, and emerging technologies in AI and dynamic pricing, incorporating relevant insights into marketing strategies. Manage and build relationships with external partners, agencies, and vendors to support marketing initiatives and ensure effective execution of campaigns. "} {"heading":"Qualifications" , "id":2 , "content":" Proven experience as a Marketing Manager, preferably in the AI or SaaS industry, with a strong focus on digital marketing and branding communications. In-depth knowledge of marketing strategies and tactics, including email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, and SEM. Familiarity with AI concepts and technologies, particularly in the field of dynamic pricing, is highly desirable. Demonstrated ability to develop and execute successful marketing campaigns, driving brand awareness, lead generation, and customer acquisition. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing efforts. Proficiency in using marketing automation tools, CRM systems, and digital analytics platforms. Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate ideas. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Creative mindset with the ability to think strategically and generate innovative marketing ideas. Master\u2019s degree in Marketing, Business Administration, or a related field. Additional certifications in digital marketing or AI would be a plus. "} We are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager for our AI SaaS products, you will be responsible for overseeing branding communications and implementing various marketing strategies, including digital marketing, email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, SEM, and more. Your role will be instrumental in driving brand awareness, generating leads, and achieving marketing objectives for our innovative AI-driven pricing solutions.

Location: Noida (Work from Office) Shift: Night Shift (US Time Zone) Job Type: Full-time We are looking for a results-oriented CRM Marketing Specialist to join our marketing team in Noida. This role is ideal for someone who understands the customer journey and knows how to leverage CRM platforms to run high-converting marketing campaigns through email, SMS, and automation. You will play a key role in customer engagement, retention, and revenue growth. Key Responsibilities: Plan and execute targeted marketing campaigns via email and SMS to drive engagement, nurture leads, and improve customer lifetime value. Manage CRM marketing automation workflows including lead nurturing sequences, win-back campaigns, cart abandonment, re-engagement, and onboarding flows. Build and manage campaign calendars in alignment with product launches, promotions, and seasonal trends. Segment and manage customer lists based on behavioral, demographic, and lifecycle data. Monitor campaign performance metrics (open rates, CTR, conversions, etc.) and optimize based on data-driven insights. Collaborate with content, design, and sales teams to ensure consistent messaging across channels. Maintain CRM hygiene and ensure accurate data for segmentation and personalization. Stay updated with industry best practices and compliance standards (CAN-SPAM, GDPR, etc.). Requirements: 24 years of experience in CRM marketing, campaign management, or email/SMS marketing. Hands-on experience with CRM tools like HubSpot, ActiveCampaign, Klaviyo, Salesforce, Zoho, etc. Strong knowledge of email and SMS campaign setup, segmentation, automation, and reporting . Understanding of customer lifecycle and marketing funnel strategies. Excellent written communication and attention to detail. Comfortable working in a night shift (US hours) from our Noida office . Bachelor's degree in Marketing, Communications, or a related field. What We Offer: Opportunity to work in a fast-paced, global marketing environment. Competitive salary with performance-based growth. Collaborative team and a supportive work culture. Exposure to international clients and markets.

Career Progression of this role: About The Company We are no giants or avengers, were just a small team whose mission and vision is to help SMB marketers to navigate their marketing strategies with zero obstacles We began by solving our marketing hiccups and now using our CustomerLabs Customer Data Platform, we ended up solving all SMB marketers' problems Now, we are the official (marketing) wingmen for more than 1500 companies and weve learned and grown together in this journey And we made sure, this environment lets the teamwork relaxed, flexible, and with utmost freedom to jam ideas and thoughts with no inhibitions and hesitations, About The Role We're looking for a content writer to work with teams across the company and craft valuable content that will educate our customers and wow our prospects Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on Your projects will be your own to run, with complete creative freedom, but your content will need to align with brand guidelines, Responsibilities Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs Build and run an editorial calendar; coordinate with other content crafters to ensure standards Optimize all content for SEO to better reach Measure impact and perform analysis to improve critical metrics, Help with localization of process and content to ensure consistency across regions Review and implement process changes to drive operational excellence Promote blog content on community forums and social media Must-have Bachelor's degree in English, communications, linguistics, or related field 1-2 years of working as a content marketer or in a similar position, Experience as a content writer in SaaS companies Ability to explain complex technical matters in a simple manner without using jargon Excellent attention to detail and ability to handle multiple projects and deliverables Ability to deliver high-quality output within said deadlines, Creative and innovative in approach for leveraging content and repackage for different audiences Nice-to-have Master's degree in English, communications, linguistics, or related field Knowledge in Web analytics tools, marketing automation platforms, social media management tools, or any content marketing software, Experience in working with E-commerce Platforms Compensation & Perks You can expect a salary range of 3 6L 5L per annum based on your experience, Opportunity to own a piece of the company in the form of stock options, We offer flexible working hours and a hybrid work model which you may not find in many of the growing start-ups, Extensive learning opportunities not limited to your area of expertise, Fun-Fridays where you can get together with all of the team members to have some fun with food and games (Please dont apply if you dont enjoy this Not kidding! :P) Our Culture We always work together as a single team to fuel the growth of the company though we perform different functions across the departments Our environment supports each others professional growth within the organization by sharing the knowledge through interactive sessions we conduct every week All the more important thing is we always have some fun element in whatever work we do unless that involves our clients LOL, We encourage you to apply even if you feel you dont meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company, We strongly believe in your traits than your skills Because skills can be acquired anytime but traits are something that youre known for If you feel you can use your traits to get the company to heights, apply right away, #AverageKootam

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Junior Campaign Engineer What are we looking for Candidate should be a graduateMinimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skillsStrong listening skillsExcellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of SFMC - DesirableOther email delivery applications:Dream, , Marketo, Eloqua, Responsys Mandatory if they dont have SFMC high proficiencyKnowledge of SQL and JS desirable Roles and Responsibilities: Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OCManage end-to-end Multi Channel campaign process for Pharma industryIndividual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolBachelors degree (preferably Science)Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. Strong analytical knowledge in the marketing space. Impeccable time management and communication skillsProject and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps, campaign calendars, and customer engagement initiativesEnsure compliance with local privacy laws, spam regulations, and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals Develop and allocate offers, ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs Oversee approval processes with legal, compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies, ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools (e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent&Asset Management:Source and provide creative assets,copy points, and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration&Stakeholder Engagement:Work with internal stakeholders (e.g.,marketing,digital,compliance) to ensure seamless campaign execution Coordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems (e.g.,Synops,Comarch,CLIENTMe) and oversee activationConduct live proof testing of links, content, and interactive campaign elements (e.g.,countdown timers, forms)Validate final production builds in relevant systems (e.g.,Comarch for AU,Radium for NZ) before launchTrack and analyze campaign performance, reporting on key metrics (e.g., engagement,retention,ROI)Issue Management&Crisis Response:Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT, privacy, legal, and external partners to address campaign or system issuesImplement corrective actions, including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rulesOversee NZ loyalty programs,including EDR offer loading,approvals,and data reporting coordination.Support new partner onbo Qualification Any Graduation

Company Description Edvensoft Solutions is the leading Digital Engineering and Digital Assurance services company. Headquartered in Dallas, TX and with an offshore delivery center in Hyderabad, India, we offer customized IT solutions across industries to help companies align with their vision and goals in the digital world. Our services include Advisory and Transformation, Digital Engineering, Digital Assurance, Data Engineering, AI & ML, Cloud Engineering, Enterprise Platforms, Networks, and Infra. We pride ourselves on our track record of transforming large enterprise customers globally and building innovative products and IPs. Job summary / objective: To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through emails, phone calls, and social media. Responsibilities & duties: Research, track, maintain and update prospect information Lead generation through Email Marketing, Marketing Automation Tool, LinkedIn SN, Cold calling Contact prospects to qualify leads Prospecting new accounts and building relationships with potential customers via primary & secondary research Specialist in leveraging appropriate media, professional networks, and all available sources of information to build the contact list. Conduct client or market surveys to obtain information about potential leads Possesses a deep understanding of customer personas and CXO preferences within the Enterprise and Technology sectors, consistently seeking, reviewing, and enhancing strategies to meet the interests and requests of prospects. Methodically deliver insightful reports and inside sales performance dashboards to the Sales Head Develop a strong knowledge of the companys products and services in order to facilitate the sales process Highly skilled at operating under pressure, meeting tight deadlines, and thriving in target-driven environments. Demonstrate a strong understanding of region-specific business climates and cultural nuances across various geographies. Skills / attributes required: Excellent English communication (verbal and written) Experience with cold calling Experience with research and maintaining databases Proficient in MS Office including Word, Excel, and Outlook Experience in using CRM Strong project and time management skills Experience working with Western companies (preferred)

Skills: Marketing Automation, Data Analytics, Social Media Strategy, CRM Management, SEO Optimization, Customer Retention, Key Customer Aquisation, Sales Force building, Role Overview We are looking for a go-getter from day onesomeone who is proactive, strategic, and eager to make an impact The right candidate will have the autonomy to develop and execute a sales and marketing strategy, expand our market reach, and drive revenue growth There is no limit to success in this role for the right person. Key Responsibilities Develop and implement a nationwide sales and marketing strategy for our CNC Plasma, Welding Automation, and upcoming Laser Welding & Cutting machines. Identify new business opportunities, build strong customer relationships, and drive B2B sales growth. Establish and manage a high-performing sales team to penetrate the market effectively. Build and strengthen relationships with industrial clients, distributors, and OEMs. Oversee digital marketing, branding, and lead generation activities. Stay ahead of industry trends, analyze competitors, and implement strategies to maintain a competitive edge. Work closely with the technical and product development teams to align sales strategies with product offerings. Drive sales targets and ensure overall business growth. Requirements 5+ years of experience in B2B sales & marketing, preferably in industrial automation, welding, plasma cutting, or CNC machinery. Strong leadership and team management skills. Excellent negotiation, communication, and presentation skills. Proven track record of achieving sales targets and business expansion. Willingness to travel across India as required. Engineering or business degree preferred, but experience and a results-driven mindset matter more.

Email Marketing Trainee will learn &support the creation of campaigns, list management, targeting&performance tracking.Assist in executing strategies to boost client engagement, work with cross-functional teams&stay updated on email marketing trends Required Candidate profile Bachelor’s in Marketing or related field, strong interest in email marketing, good communication skills,basic marketing knowledge,team player,quick learner,adaptable to new tools and tech

About the job: Key responsibilities: 1. Assist in identifying and qualifying potential leads. 2. Help develop go-to-market strategies for residential and commercial projects. 3. Support field sales teams with presentations and documentation. 4. Analyze competitor offerings and suggest positioning strategies. 5. Plan and execute digital campaigns (social media, Google Ads, email marketing). 6. Create content for social media, brochures, and real estate listings. 7. Help organize offline marketing activities (flyers, events, partnerships). 8. Track campaign performance and prepare marketing reports. Who can apply: Only those candidates can apply who: Salary: ₹ 2,40,000 /year Experience: 0 year(s) Deadline: 2025-06-27 23:59:59 Skills required: Market Analysis, Marketing, Marketing Strategies , Marketing Automation and Sales Strategy Other Requirements: 1. Final-year college students or recent graduates (Marketing, Business, Real Estate, or related fields). 2. Strong communication, presentation, and interpersonal skills. 3. Familiar with tools like Canva, Meta Ads Manager, Google Workspace, etc. 4. Passion for real estate, sales, and creative marketing is a big plus. About Company: Fair Green Ventures is a luxury real estate developer focused on crafting premium villas in Goa. Blending modern architecture with natural surroundings, the company delivers eco-conscious homes featuring private pools, landscaped gardens, and panoramic views. With a commitment to quality, sustainability, and elegant living, Fair Green Ventures aims to set new standards in high-end residential development.

DataAegis is looking for Inbound Marketing Specialist to join our dynamic team and embark on a rewarding career journey. Develop and implement marketing strategies for the organization. Monitor and report on marketing performance metrics. Conduct market research and analysis to support decision-making. Collaborate with cross-functional teams on marketing projects. Prepare marketing reports and documentation.

ABOUT / SAADAA We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the / SAADAA way of living and make / BETTER basics for everyone. #RAHOSAADAA #PEHNOSAADAA In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 150+-person team within 4 years. WHAT ARE WE LOOKING FOR? Join us at / SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 0-3 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude. WHY BE A PART OF / SAADAA? Do you feel out of place in a world full of unnecessary complexities? Do you find joy in little things? Are you an avid reader with a curiosity for understanding how things work and how we got here? Do you believe life is simple and people around you are focusing on the wrong things? Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at / SAADAA believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? A team of empathetic problem-solvers The Right Compensation A clear growth path within the marketing team An opportunity to drive meaning with products A culture of continuous learning Freedom: freedom to explore, fail, and learn

We are seeking an experienced IT Project Manager, with 5-7 years of experience to oversee and manage the successful delivery of IT projects. The ideal candidate will have a strong background in project management methodologies, excellent leadership skills, and the ability to manage multiple projects in a fast-paced environment. They will be responsible for planning, executing, and finalising projects according to deadlines and within budget, while managing stakeholders and project teams. Key Responsibilities: Plan, initiate, and manage IT projects from conception to completion, ensuring alignment with organisational goals and objectives. Define project scope, goals, deliverables, and timelines, collaborating with stakeholders and technical teams. Develop detailed project plans, schedules, and status reports, ensuring timely and within-budget delivery. Coordinate and manage project resources, including internal teams and third-party contractors or consultants. Conduct risk management analysis to identify project risks and develop mitigation plans. Monitor project progress, resolve issues, and provide regular status updates to stakeholders and senior management. Ensure all project documentation is maintained and communicated effectively. Manage changes in project scope, schedule, and costs using appropriate verification techniques. Implement project management best practices, tools, and methodologies to ensure consistent project success. Leadcross-functional teams, promoting collaboration and ensuring accountability. Conduct post-project evaluations to identify lessons learned and areas for improvement. Requirements: Bachelor degree in Computer Science, Information Technology, Business Management, or related field. 5-7years of experience in IT project management, with a track record of managing multiple complex projects. Project Management Professional (PMP) certification or equivalent preferred. Strong understanding of project management methodologies (eg, Agile, Scrum, Waterfall). Proven experience in managing IT infrastructure, software development, and system integration projects. Excellent leadership, communication, and interpersonal skills. Strong problem-solving and decision-making abilities. Proficiency in project management software tools (eg, Microsoft Project, JIRA, Trello). Ability to manage stakeholder expectations and build strong relationships. Strong organizational skills, attention to detail, and ability to manage multiple tasks simultaneously. Knowledge of cloud technologies, cybersecurity, and IT service management is a plus

Who we are: At JustCall, we re transforming how businesses connect with customers, smarter, faster, and powered by AI. Our marketing team is at the heart of this mission, shaping stories that drive global impact. If you re a creative thinker who loves turning ideas into action and wants to build a brand that s redefining communication, we want to hear from you. Come grow with us, where innovation meets marketing magic. About the role: SaaS Labs is expanding our lifecycle marketing strategy to drive revenue through customer engagement, adoption, retention, and expansion, specifically targeting sales and support professionals. As the Lifecycle Marketing Manager, youll design and execute multi-channel nurture programs leveraging HubSpot, Salesforce, marketing email, sales outreach (email and phone), website experience, customer success outreach, paid advertising platforms, and content marketing. You ll play a key role in optimizing customer journeys, utilizing lead scoring, and supporting ABM initiatives. What youll do: Campaign Strategy & Execution : Develop and execute targeted, multi-channel lead nurture and lifecycle marketing campaigns, including email, phone outreach, in-app experiences, website personalization, advertising, and content marketing. Optimize and manage the onboarding, adoption, retention, and expansion stages of the customer lifecycle. Own lead nurturing processes to progress leads from initial engagement through MQL and sales readiness, maintain engagement with warm leads, and execute re-engagement campaigns. Own and manage revenue target KPIs related to nurture-driven Marketing Generated Opportunities (MGOs), improvements in Average Customer Value (ACV), and customer engagement metrics. Leverage HubSpot for automation and Salesforce for CRM to manage, track, and measure lifecycle program effectiveness. Collaborate on refining lead scoring models and integrate lifecycle programs with ABM initiatives to enhance account-level marketing effectiveness . Cross functional Collaboration: Collaborate closely with Product Marketing, Sales, Customer Success, Demand Generation, and Marketing Operations teams. Align lifecycle communications and campaigns to support user needs, business objectives, and revenue goals. Regularly analyze and present insights and recommendations to stakeholders to continuously enhance lifecycle strategies. Who you are: 5 years of experience in lifecycle marketing, nurture programs, or similar roles in B2B SaaS. Strong management and executional skills with hands-on experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM and analytics tools (Tableau) Demonstrated track record of metrics-driven successful multi-channel lifecycle campaigns, from planning to execution and optimization. Excellent written and verbal communication skills and an ability to effectively communicate concepts and ideas both internally and externally Proven ability to work cross-functionally and manage multiple stakeholders Experience in high-growth SaaS environments where prioritization is key Data-driven thinker with a relentless eye toward insights, testing, and optimization Strong project management skills with the ability to handle multiple initiatives simultaneously. Bonus Points: Experience marketing to SMB and mid market segments Experience in CCaaS or related SaaS markets Salesforce, HubSpot, or ABM platform certifications International marketing experience (US, UK, Australia)

Gather, document, analyze, and validate business requirements by extracting them from documentation and eliciting them from representatives of cross-functional business teams. Lead requirements gathering sessions using discovery workshops, interviews, and analysis in partnership with UX. Identify gaps in process, communication, and requirements to ensure we are developing the best possible product. Actively manages requirements and acceptance criteria to ensure accuracy and completeness of the developed solution. Supports software testing and the QA team by reviewing test plans and ensuring business requirements are fully validated. Acts as a resource to clarify and scope tasks for members of the development and testing teams. Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when disagreeing with them. Improves systems by studying current practices, then recommending and/or designing modifications. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. Minimum Qualifications Proven skills documenting business requirements and effectively translating technical specifications into accessible business language. Knowledge of the full software development lifecycle from inception to deployment. Bachelor s degree. 3+ years of relevant experience Demonstrated project management skills. Effectively handles incomplete information and changing circumstances; possesses the ability to shift gears; can decide and act without having the total picture; embraces when things are up in the air. Excellent attention to detail and communication skills. Proactive, results-oriented problem solver with strong organization skills. Learns quickly when facing new problems; analyzes success and failures as clues to improvement; quickly grasps the essence and the underlying structure of anything. Enjoys the challenge of unfamiliar tasks. Possesses a high level of intellectual curiosity. Preferred Qualifications Experience with commercial ERP, CRM, and/or Marketing Automation Systems. Solid technical background, specifically with ecommerce, mobile app and website technologies, data and analytics. AEM and Marketo experience. Experience working with Jira and Confluence in an Agile environment. Experience at a marketing agency in a regulated industry. Business Analyst

Description: Position Description: Leading a team of five, you will contribute to various marketing initiatives by optimizing messaging, audience segmentation and technical execution. Leveraging data-driven insights, you will enhance the company s reach within target accounts. As a marketing technology expert, you will advise the company on specific applications to implement to improve engagement with our prospects. Requirements: 8+ years of marketing operations/database management/business operations experience in the B2B software space Experience working in a marketing automation platform - Pardot preferred Experience working within a CRM - Salesforce preferred Demonstrated ability to build compelling nurture campaigns to drive demand generation Bachelor s degree in marketing, business, communications, or related field Excellent command of business writing and ability to own the production of outstanding email and digital content High level of attention to detail and experience managing multiple projects to successful completion simultaneously Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation Comfortable working in a high-growth environment with competing priorities among a globally dispersed team Understanding of United States public sector and capital program markets highly preferred About Aurigo Aurigo is revolutionizing how the world plans, builds, and manages infrastructure projects with Masterworks , our industry-leading enterprise SaaS platform. Trusted by over 300 customers managing $300 billion in capital programs, Masterworks is setting new standards for project delivery and asset management. Recognized as one of the Top 25 AI Companies of 2024 and a Great Place to Work for three consecutive years, we are leveraging artificial intelligence to create a smarter, more connected future for customers in transportation, water and utilities, healthcare, higher education, and the government, with over 40,000 projects across North America. We have a global presence across the US, Canada, South Africa, and India, with plans to expand into ANZ and the Middle East. Aurigo has been consistently profitable, invests heavily in R&D, and is backed by long-term strategic investors. We are at an inflection point, growing rapidly in global markets, and are building a world-class leadership team to fuel this transformation.

Responsibilities:- Design and lead brand awareness campaigns, ensuring they align with business goals and convey our brand message compellingly.- Develop, design, and optimize landing pages to ensure brand consistency and optimize user experience. - Oversee omnichannel marketing efforts, ensuring a seamless and consistent brand experience across all touchpoints.- Craft and manage a social calendar, planning content and campaigns that amplify our brand voice and engage our audience. - Own the customer lifecycle, from awareness and consideration to loyalty and advocacy, ensuring a branded experience throughout.- Implement and refine strategies for social selling, leveraging platforms to drive revenue and strengthen brand positioning.- Analyze brand performance metrics, leveraging insights to refine strategies and drive continuous improvement.- Coordinate with the creative teams to develop branded materials, from promotional collateral to digital assets.- Stay updated with industry trends and competitor strategies, ensuring the organization remains at the forefront of branding excellence. What you bring:- Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.- Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.- Proven experience in marketing, preferably in the technology industry or a related field.- Strong understanding of marketing principles and strategies, with a focus on product positioning, messaging, and go-to-market execution. - Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer-centric messaging.- Ability to collaborate effectively with cross-functional teams, including product management, sales, and creative teams.- Analytical mindset with the ability to gather and interpret market data and customer insights to inform brand strategies. - Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.- Results-oriented mindset focusing on driving brand awareness, product adoption, and revenue growth.- Proficiency in marketing tools, design software, and platforms, such as CRM systems, marketing automation platforms, analytics tools, and landing page builders.- BS/BA in Marketing, Business Administration, or a related field (or equivalent experience).

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

The ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus. Analyst Roles and responsibilities: Basic knowledge of HTML, CSS, SQL [Not mandatory. Good to have] Knowledge/basic understanding around responsive testing [testing across different devices, operating systems & web browsers] Knowledge of Jira workflow [preferable] Knowledge of using Google Suite products such as Google spreadsheets, Google docs, Google Drive & Gmail Should know basics about Email/SMS/push/in-app marketing Should possess basic information around Marketing automation & CRM technology Should have eye for detail to assist in audits/QA Should have excellent communication skills and be able to interact directly with marketing/campaign owners Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies Technical and Functional Skills: Bachelors degree with0 to 6 months of experience in digital marketing space Basic HTML/CSS/SQL Eye for detail to assist in audits English communication skills

Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. She/he is a person with in-depth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom, etc. : Familiarity with metadata management and tagging best practices. Exceptional attention to detail, with a strong ability to spot errors and inconsistencies in large datasets or digital assets. Strong analytical skills with the ability to identify data quality issues and root causes and implement corrective actions. Ability to work effectively with cross-functional teams, including marketing, creative, IT, and product teams, to resolve data issues and ensure alignment across the organization. Strong problem-solving skills to address data discrepancies, identify issues within workflows, and propose effective solutions. Proven track record of optimizing data management processes, improving workflows, and implementing data quality initiatives. Primary Skills: 4-6 years of experience in digital asset management, with a focus on maintaining data accuracy and consistency across systems. 2+ years Sitecore/Aprimo/AEM OR Veeva any one Digital Asset Management tools. Secondary Skills: Familiarity with data validation tools, reporting platforms (e.g., Excel, Power BI), and basic SQL or query languages for managing and analyzing data. Excellent written and verbal communication skills, with the ability to document processes, provide training, and explain data issues clearly to both technical and non-technical stakeholders.

About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems

Job Summary: - We are looking for a creative and results-driven Content Marketing Specialist to join our team. - The ideal candidate should have a strong background in content marketing within a marketing agency, a proven track record in technical blog writing, and expertise in social media management. - The candidate must have exposure to industries such as Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigars, along with experience in dealing with US-based clients. - You will be responsible for crafting compelling content strategies, executing email marketing campaigns and optimizing content calendars to enhance brand visibility and engagement. Key Responsibilities: - Develop and execute content marketing strategies to drive engagement, lead generation and brand awareness. - Create high-quality, informative and engaging content, including technical blogs, articles, case studies, whitepapers, and more, specifically tailored to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries. - Manage and optimize social media platforms to increase audience reach and interaction. - Plan, develop, and implement email marketing campaigns to nurture leads and enhance customer engagement. - Collaborate with cross-functional teams to create a cohesive content strategy aligned with business goals. - Monitor content performance metrics, analyze data and modify strategies accordingly to improve effectiveness. - Maintain and update the content calendar to ensure consistency in messaging and timely content distribution. - Ensure content aligns with SEO best practices to improve visibility and organic traffic. - Stay updated with industry trends, competitors and emerging content marketing techniques. Required Qualifications & Skills: Experience: - 2-3 years in content marketing within a marketing agency, with direct exposure to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries. Technical Writing: - Proven expertise in technical blog writing and content creation. Email Marketing: - Hands-on experience in planning and executing email campaigns. Social Media Management: - Strong skills in handling and optimizing social media channels. Copywriting: - Excellence in developing persuasive and engaging copy for various content formats. Analytical Skills: - Ability to analyze content performance and make data-driven improvements. Content Calendar Management: - Experience in planning and maintaining content schedules. SEO Knowledge: - Understanding of SEO best practices to enhance content reach and effectiveness. US Market Experience: - Experience in dealing with US-based clients and understanding market-specific content needs. Adaptability: - Ability to modify and refine content strategies based on evolving market needs. Preferred Qualifications: - Experience with marketing automation tools and content management systems. - Knowledge of graphic design or basic video editing is a plus. - Familiarity with B2B and SaaS content marketing strategies. Why Join Us? - Opportunity to work in a dynamic and creative environment. - Exposure to industry-leading content marketing strategies. - Career growth opportunities and professional development. - Collaborative team culture with a focus on innovation. If you are a passionate content marketer with a knack for storytelling and strategy, we'd love to hear from you! Apply now to be a part of our growing team.

Assistant Product Marketing / Growth Manager (3-4 Years Experience, 2 Vacancies) At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is retaining users, improving engagement, and increasing repeat transactions through data-driven marketing strategies. We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). - Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. - Enhance first-party data by implementing user attribute grooming strategies and website on-site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. - Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. - Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success: - Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. - Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. - Effective use of automation tools to reduce manual execution time. Who You Are: - 3-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). - Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune

- Develop and execute marketing campaigns across multiple channels, including WhatsApp, SMS, Email, Push Notifications, etc., to drive customer engagement and acquisition. - Monitor and analyse campaign performance metrics to assess efficacy and ROI. - Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation. - Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives. - Utilize data analytics tools to extract and analyse customer data, derive actionable insights, and inform marketing strategies. - Continuously track industry trends and best practices in digital marketing to drive innovation and optimization. - Work closely with creative and content teams to develop compelling marketing materials and messaging. - Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement. - Proficiency in marketing automation tools and analytics platforms. - Strong analytical skills with the ability to interpret data and derive actionable insights. - Experience conducting A/B testing and optimizing campaign performance. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams. - Creative thinker with a passion for innovation and continuous improvement. - Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. - Knowledge of data analytics techniques and tools, with the ability to extract and make sense of data. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field. - 6-8 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management. - Experience in digital marketing or data analytics. - Familiarity with customer segmentation techniques and targeting strategies. - Experience with customer relationship management (CRM) platforms. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, India.