Campaign Management Specialist

 About The Role  

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The CRM Lead is a strategic role responsible for shaping and executing the end-to-end CRM vision across the full customer lifecycle. This includes acquisition, onboarding, retention, and loyalty programs. The role owns the development, optimisation, and delivery of omni-channel personalised communications grounded in behavioural, transactional and demographic data.The position works collaboratively with CRM agencies, data teams, and cross-functional stakeholders across Brand, Loyalty, Technology, Retail, and external partners to execute CRM and lifecycle marketing activity using marketing automation platforms such as Salesforce Marketing Cloud or Adobe.Key Challenges and Complexities

Managing competing priorities across multiple campaigns and channels

Coordinating expectations and delivery across internal and external stakeholders

Making effective decisions when balancing business priorities, customer needs, and operational constraints

Working with teams and partners across different time zones

What are we looking for?

Manage and prioritise CRM workloads and deliverables for the team

Represent CRM in cross-functional meetings and planning forums

Design, build and implement B2C CRM strategy and lifecycle programs

Develop end-to-end customer journeys spanning acquisition, onboarding, retention, growth and loyalty

Use customer insights, segmentation, models and analytics to inform personalised communications

Build and optimise marketing programs across multiple channels including email, SMS, and mobile app

Establish a data-driven approach to continuous testing, learning and optimisation to maximise customer lifetime value

Lead audience development, targeting frameworks and offer strategy aligned to business outcomes

Support annual and ongoing CRM campaign calendars across lifecycle stages and channels

Ensure compliant customer data use across all CRM programs

Develop scalable processes, workflows and operating models suitable for a fast-paced CRM function

Manage external vendors and agencies supporting CRM efforts

Track, report, and manage CRM budgets as required

Identify opportunities to grow the known customer database and deepen engagement with valuable segments

Support initiatives that drive incremental revenueEssential Experience & Requirements

7+ years of data-driven CRM and lifecycle marketing experience, preferably with Salesforce Marketing Cloud or similar platforms

Proven experience in developing and executing B2C customer journeys end-to-end

Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies

Deep understanding of personalisation, segmentation, omnichannel marketing and engagement tactics

Experience managing teams, stakeholders, and multi-stream projects

Excellent communication skills with the ability to influence and align cross-functional teams

Highly organised, detail-oriented, and able to manage competing priorities

Comfortable contributing beyond core remit and supporting broader CRM activities when required________________________________________Desirable Criteria

Experience in retail, loyalty, or subscription-based business models

Experience working in highly cross-functional matrix environments

Demonstrated adaptability, resilience, and a proactive "can-do" approach

Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

May create new solutions, leveraging and, where needed, adapting existing methods and procedures

The person would require understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor

May interact with peers and/or management levels at a client and/or within Accenture

Guidance would be provided when determining methods and procedures on new assignments

Decisions made by you will often impact the team in which they reside

Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts
 Qualification Any Graduation