SFMC Architect

8 - 13 years

40 - 45 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Salesforce Marketing Cloud Lead Overview Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation
  • This role focuses on platform scalability, governance, and data-driven personalization not campaign execution

Key Responsibilities

  • Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages)
  • Design scalable frameworks and automations for efficiency, compliance, and reuse
  • Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors
  • Use AMPscript, SSJS, and SQL for personalization and audience segmentation
  • Develop intelligent journeys and automations with monitoring and alerts
  • Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management
  • Collaborate with CRM, IT, and Marketing teams to align data and technical strategies

Qualifications

  • bachelors degree required; advanced degree preferred
  • 8+ years of Saleforce experience 5+ years of hands-on SFMC technical experience
  • Strong in AMPscript, SSJS, SQL, HTML/CSS
  • Proven experience integrating SFMC with Salesforce CRM
  • Knowledge of Einstein and AI features in SFMC
  • Certifications preferred: SFMC Developer, Consultant, Administrator
  • Excellent documentation, troubleshooting, and leadership skills
  • Job Title: Salesforce Marketing Cloud Architect Overview Seeking a seasoned Salesforce Marketing Cloud (SFMC) Architect to design, develop, and deploy robust marketing automation solutions at enterprise scale
  • This role serves as the technical leader, shaping architecture, integration, and strategy to deliver scalable, secure, and innovative customer engagement across the organization

Key Responsibilities

  • Architect and implement end-to-end SFMC solutions (Email Studio, Journey Builder, Automation Studio, Data & Personalization, Cloud Pages)
  • Lead technical design sessions, translate business requirements into scalable architectures, and ensure adherence to best practices
  • Integrate SFMC with Salesforce CRM and third-party platforms using APIs and data connectors
  • Guide technical teams, conduct code reviews, and provide mentorship
  • Govern platform security, data compliance (GDPR, CAN-SPAM), and solution documentation
  • Drive platform innovation by leveraging Data Cloud, advanced personalization, and analytics tools
  • Qualifications bachelors degree in Computer Science or related field (masters preferred)
  • 10+ years of experience with Salesforce 6+ years of technical experience with SFMC, including architectural leadership
  • Proven expertise in AMPscript, SSJS, SQL, APIs, and platform integrations
  • Advanced knowledge of Salesforce Data Cloud, Journey Builder, Automation Studio, and related modules
  • Experience with security, compliance, and marketing automation at scale
  • Salesforce Architect/Consultant certifications preferred
  • Strong documentation, troubleshooting, and stakeholder communication skills

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