SFMC Architect

• Salesforce Marketing Cloud Lead Overview Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation
• This role focuses on platform scalability, governance, and data-driven personalization not campaign execution

Key Responsibilities

• Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages)
• Design scalable frameworks and automations for efficiency, compliance, and reuse
• Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors
• Use AMPscript, SSJS, and SQL for personalization and audience segmentation
• Develop intelligent journeys and automations with monitoring and alerts
• Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management
• Collaborate with CRM, IT, and Marketing teams to align data and technical strategies

Qualifications

• bachelors degree required; advanced degree preferred
• 8+ years of Saleforce experience 5+ years of hands-on SFMC technical experience
• Strong in AMPscript, SSJS, SQL, HTML/CSS
• Proven experience integrating SFMC with Salesforce CRM
• Knowledge of Einstein and AI features in SFMC
• Certifications preferred: SFMC Developer, Consultant, Administrator
• Excellent documentation, troubleshooting, and leadership skills
• Job Title: Salesforce Marketing Cloud Architect Overview Seeking a seasoned Salesforce Marketing Cloud (SFMC) Architect to design, develop, and deploy robust marketing automation solutions at enterprise scale
• This role serves as the technical leader, shaping architecture, integration, and strategy to deliver scalable, secure, and innovative customer engagement across the organization

Key Responsibilities

• Architect and implement end-to-end SFMC solutions (Email Studio, Journey Builder, Automation Studio, Data & Personalization, Cloud Pages)
• Lead technical design sessions, translate business requirements into scalable architectures, and ensure adherence to best practices
• Integrate SFMC with Salesforce CRM and third-party platforms using APIs and data connectors
• Guide technical teams, conduct code reviews, and provide mentorship
• Govern platform security, data compliance (GDPR, CAN-SPAM), and solution documentation
• Drive platform innovation by leveraging Data Cloud, advanced personalization, and analytics tools
• Qualifications bachelors degree in Computer Science or related field (masters preferred)
• 10+ years of experience with Salesforce 6+ years of technical experience with SFMC, including architectural leadership
• Proven expertise in AMPscript, SSJS, SQL, APIs, and platform integrations
• Advanced knowledge of Salesforce Data Cloud, Journey Builder, Automation Studio, and related modules
• Experience with security, compliance, and marketing automation at scale
• Salesforce Architect/Consultant certifications preferred
• Strong documentation, troubleshooting, and stakeholder communication skills