Go-To-Market (GTM) Consultant

• Design and execute scalable Go-To-Market strategy for cybersecurity services and solutions
• Build and optimize full-funnel growth strategy across acquisition, activation, conversion, and retention
• Develop structured sales & marketing funnels aligned with enterprise and mid-market buyers
• Lead Demand Generation campaigns across digital, outbound, content, and partnerships
• Create ICP definition, buyer personas, and positioning frameworks
• Drive ABM (Account-Based Marketing) strategies for enterprise deal pipelines
• Optimize CPL, CAC, funnel conversion rates, and revenue attribution models
• Support leadership with market intelligence, competitive positioning & pricing strategy
• Collaborate with sales teams to improve MQL SQL Deal closures
• Create repeatable playbooks, SOPs, and campaign frameworks

Keywords:

• Go-To-Market (GTM) Strategy
• Growth Marketing
• Demand Generation
• B2B Performance Marketing
• Funnel & Revenue Operations
• ABM (Account-Based Marketing)
• Lead Generation & Pipeline Acceleration
• Marketing Automation & CRM Strategy
• Enterprise & Mid-Market Sales Alignment
• Cybersecurity / SaaS Marketing (Preferred)

Desired profile of the candidate

• Proven experience in building GTM strategy from scratch to scale
• Strong background in B2B growth & demand marketing
• Experience working with enterprise sales cycles & long-deal funnels
• Deep understanding of paid, organic, outbound & partner-led growth
• Hands-on experience managing revenue-backed marketing KPIs
• Strategic thinker with strong execution leadership
• Prior experience in Cybersecurity, SaaS, IT Services, or Enterprise Tech preferred

Basic / UG Qualification

Bachelor's Degree in Marketing, Business, Engineering, or related field

PG Qualification

MBA / PGDM in Marketing, Strategy, or Growth (Preferred)