Senior HubSpot Specialist - India (Remote)

Role Overview: As a Senior HubSpot Specialist at Maropost, you will be responsible for leading the implementation, optimization, and management of the HubSpot ecosystem. Your role will involve ensuring seamless integration with sales, marketing, and customer success systems, driving data accuracy, automation, and scalable processes across the organization. Key Responsibilities: - Own end-to-end management of the HubSpot platform, including onboarding new teams, setting up workflows, custom properties, and lead scoring models. - Partner with RevOps and cross-functional teams to align HubSpot with business processes and reporting needs. - Manage user roles, permissions, data hygiene, and conduct system audits. - Optimize lead lifecycle management, MQL/SQL handoffs, and routing rules for speed and accuracy. - Develop templates, forms, sequences, and CTAs in coordination with content and sales teams. - Support the creation of customer journeys to enhance customer growth and retention. - Implement AI functionality available in HubSpot. - Maintain data integrity and ensure consistent data syncing between HubSpot and other systems like Salesforce, Clearbit, Segment, or custom APIs. - Identify gaps and troubleshoot integration issues. - Build custom dashboards and reports to track marketing and sales performance, funnel metrics, campaign effectiveness, and revenue performance. - Support quarterly business reviews and performance analytics. - Train marketing and sales teams on HubSpot best practices and new features. - Create and maintain detailed documentation of system configurations, processes, and governance policies. Qualifications Required: - 5+ years of experience working in HubSpot (Marketing Hub, Sales Hub, Service Hub). - Proven track record in implementing and managing HubSpot for a SaaS business. - Strong understanding of lead management, marketing automation, and data workflows. - Experience with third-party tools like Zapier, Segment, or Drift is a plus. - Analytical mindset with strong Excel/Google Sheets and dashboarding skills. - HubSpot certifications (e.g., Marketing Hub Implementation, Revenue Operations) are a strong plus. - Excellent communication and project management skills. (Note: No additional details of the company were provided in the job description),