Brand Marketing Executive, Performance creatives

As a Brand Marketing Executive at Livspace, you play a crucial role in bridging the gap between creative geniuses and performance marketing wizards. Your responsibilities include: - Collaborating with the performance marketing team to analyze data and metrics for optimizing performance campaigns. - Working closely with creative teams to ensure brand messaging and visuals align with performance marketing objectives. - Maintaining brand consistency across performance marketing channels by following brand guidelines and ensuring messaging coherence. - Assisting in the development of performance campaigns, defining experiments, target audiences, messaging strategies, and creative assets. - Monitoring and reporting on campaign performance, providing insights and recommendations for improvement. - Keeping abreast of industry trends and competitor activities to identify opportunities and threats. - Collaborating with cross-functional teams to ensure a unified approach to brand marketing. Qualifications required for this role: - Bachelor's degree in Marketing, Business, or related field (post-grad diploma with work experience in creative optimization is ideal). - Proven experience in brand marketing with a focus on data analysis and performance optimization. - Strong analytical skills and experience using analytic tools to measure KPIs and optimize campaigns. - Attention to detail for brand consistency in creatives and data analysis. - Excellent communication and interpersonal skills. - Ability to translate data insights into performance ad campaign ideas. - Willingness to learn and adapt to new platform features and industry best practices. - Familiarity with marketing automation tools and understanding of copywriting or design sensibilities is a plus. - Basic knowledge of the Indian home interiors landscape is advantageous. - Strong multitasking abilities to handle multiple tasks and deadlines effectively.,