Brand Marketing Executive, Performance creatives

Role Overview: As a Brand Marketing Executive at Livspace, you won't just be another cog in the wheel. You'll be the bridge between our creative geniuses and our performance marketing wizards. Your role is crucial in using data-driven insights to elevate the effectiveness and coherence of our performance ads. Not just that, you'll also be entrusted with delivering brand salience and ensuring it's all seamlessly aligned. Key Responsibilities: - Collaborate with the performance marketing team to analyze data and metrics to identify trends and opportunities for optimizing performance campaigns. - Work closely with the creative teams to ensure that brand messaging and visuals align with performance marketing objectives. - Maintain brand consistency across performance marketing channels, ensuring that brand guidelines are followed and that messaging remains congruent with the brand identity. - Assist in the development of performance campaigns, including defining experiments backed by data/market research, target audiences, messaging strategies, and creative assets. - Monitor and report on the performance of said campaigns, providing regular insights and recommendations for improvement. - Keep abreast of industry trends and competitor activities to identify opportunities and threats to the brand. - Collaborate with cross-functional teams, including business, category, sales, and customer support, to ensure a unified approach to brand marketing. Qualifications: - A Bachelor's degree in Marketing, Business, or related field (a post-grad diploma with work experience around creative optimization would be ideal too). - Proven experience in brand marketing with a penchant for data analysis and performance optimization. - Strong analytical skills and experience using analytic tools to measure KPIs and optimize campaigns. - Meticulous eye for detail with brand consistency in creatives and data analysis for performance metrics. - Outstanding communication and people skills to make sure you gel with our Livspace family. - Imagination is your strong suit, and you're adept at translating data insights into performance ad campaign ideas. - Eagerness to continuously learn and adapt to new platform features/industry best practices. - Brownie points for familiarity with marketing automation tools and a keen understanding of copywriting or design sensibilities. - Basic knowledge of the Indian home interiors landscape is a plus! - A skillful juggler who can handle multiple tasks and deadlines with ease.,