Job
Description
ABOUT THE COMPANY Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience. The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers. The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada. Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/ ABOUT THE ROLE Job Summary: As a Brand Marketing Executive at Livspace, you won't just be another cog in the wheel. You'll be the bridge between our creative geniuses and our performance marketing wizards. Your role is crucial in using data-driven insights to elevate the effectiveness and coherence of our performance ads. Not just that, you'll also be entrusted with delivering brand salience and ensuring it's all seamlessly aligned. RESPONSIBILITIES Data-Driven Insights: Collaborate with the performance marketing team to analyze data and metrics to identify trends and opportunities for optimizing performance campaigns. Creative Liaison: Work closely with the creative teams to ensure that brand messaging and visuals align with performance marketing objectives. Brand Consistency: Maintain brand consistency across performance marketing channels, ensuring that brand guidelines are followed and that messaging remains congruent with the brand identity. Campaign Development: Assist in the development of performance campaigns, including defining experiments backed by data/market research, target audiences, messaging strategies, and creative assets. Performance Monitoring: Monitor and report on the performance of said campaigns, providing regular insights and recommendations for improvement. Competitor Analysis: Keep abreast of industry trends and competitor activities to identify opportunities and threats to the brand. Cross-Functional Collaboration: Collaborate with cross-functional teams, including business, category, sales, and customer support, to ensure a unified approach to brand marketing. QUALIFICATIONS A Bachelor's degree in Marketing, Business, or related field (a post-grad diploma with work experience around creative optimization would be ideal too). Proven experience in brand marketing with a penchant for data analysis and performance optimization. Strong analytical skills and experience using analytic tools to measure KPIs and optimize campaigns. Meticulous eye for detail with brand consistency in creatives and data analysis for performance metrics. Outstanding communication and people skills to make sure you gel with our Livspace family. Imagination is your strong suit, and you're adept at translating data insights into performance ad campaign ideas. Eagerness to continuously learn and adapt to new platform features/industry best practices. Brownie points for familiarity with marketing automation tools and a keen understanding of copywriting or design sensibilities. Basic knowledge of the Indian home interiors landscape is a plus! A skillful juggler who can handle multiple tasks and deadlines with ease. Show more Show less
