Marketing Analyst

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Job Summary

We are seeking a highly analytical and detail-oriented

Marketing Analyst

with expertise in

Anaplan modeling

to support our marketing organization. This role will focus on

building, maintaining, and optimizing Anaplan models

to support marketing performance tracking, demand generation insights, ABM strategies, and funnel progression analysis. The ideal candidate will have experience working in B2B marketing analytics, strong data management skills, and a deep understanding of how Anaplan can drive data-driven decision-making.

Key Responsibilities

• Develop and maintain Anaplan models to support marketing planning, pipeline forecasting, and campaign performance analysis.
• Build Anaplan-based dashboards and reports for real-time visibility into key marketing metrics, including demand generation and ABM engagement.
• Work cross-functionally with Marketing teams to track funnel progression, optimize lead flow, and enhance pipeline visibility.
• Improve and enhance existing Anaplan models to support marketing's evolving needs, ensuring scalability and accuracy.
• Conduct scenario planning and what-if analysis in Anaplan to support marketing decision-making.
• Automate data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools).
• Develop documentation and best practices for Anaplan use within the marketing organization.
• Partner with stakeholders to translate business requirements into Anaplan model enhancements.
  

Qualifications & Skills

• 2-4 years of experience in B2B marketing analytics, marketing operations, or related field.
• Hands-on experience with Anaplan modeling (Anaplan certification is a plus).
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Experience working with marketing performance metrics, demand generation, ABM, and funnel tracking.
• Proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI) is a plus.
• Familiarity with Salesforce, Marketo, and other martech tools.
• Strong attention to detail and ability to work in a fast-paced environment.
• Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.
  

Our Commitment to Diversity, Equity, Inclusion

and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer

 It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  Anaplan does not: 

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 
  

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.