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Marketing Analyst

Marketing Analyst

Webmd Guru

2 - 4 years

4 - 6 Lacs

mumbai

Posted:7 hours ago| Platform:

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Skills Required

business analytics pharma analytical healthcare life sciences digital marketing automotive software services sql performance measurement

Work Mode

Work from Office

Job Type

Full Time

Job Description

Education: Bachelor s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.

Experience: 2- 4 years

About the Role

We are currently seeking a Marketing Data Analyst to join our marketing analytics team, supporting the performance measurement and optimization of digital campaigns across multiple healthcare channels and specialty verticals.

In this role, you will provide high-quality analytics and reporting to help stakeholders evaluate campaign effectiveness, audience engagement, and ROI ultimately advancing our mission to improve healthcare communication and outcomes.

Key Responsibilities

Analyze media campaign performance across digital channels including email, display, programmatic, native, and social.
Track and report on campaign KPIs such as impressions, CTR, CPM, engagement by specialty, and qualified reach.
Develop and maintain dashboards and performance reports using BI tools (e.g., Tableau, Looker, Power BI).
Deliver insights to cross-functional teams including marketing, sales, editorial, and client services.
Assist in the development of testing strategies (A/B, multivariate) to optimize performance.
Ensure data quality, compliance with industry standards, and alignment with healthcare privacy regulations (e.g., HIPAA, GDPR).
Support strategic decision-making through data storytelling and visualizations.

Qualifications

Bachelor s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
2-4 years of experience in a media analytics, marketing analytics, or campaign performance role preferably within healthcare, pharmaceutical, or life sciences sectors.
Proficiency in Excel and SQL for data manipulation; experience with reporting platforms such as Tableau, Looker, or Power BI.
Strong understanding of digital marketing metrics and cross-channel attribution.
Experience working with HCP audience data, NPI matching, or third-party healthcare datasets (e.g., IQVIA, Veeva, MedPro) is a plus.

Excellent analytical, problem-solving, and communication skills.

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Marketing Analyst