Marketing Analyst

For company details visit our website: www.webmd.com /www.internetbrands.com

Education: Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.

Experience: 2- 4 years

Work timings: 2PM t o11PM

About Medscape

Medscape, a division of WebMD, is the leading source of clinical news, health information, and continuing education for healthcare professionals worldwide. We connect with millions of physicians and HCPs through web, mobile, email, and events, helping them stay informed, deliver better care, and engage with tools that support clinical decisions.

About the Role

Marketing Data Analyst

In this role, you will provide high-quality analytics and reporting to help stakeholders evaluate campaign effectiveness, audience engagement, and ROIultimately advancing our mission to improve healthcare communication and outcomes.

Key Responsibilities

• Analyze media campaign performance

  across digital channels including email, display, programmatic, native, and social.

• Track and report on campaign KPIs

  such as impressions, CTR, CPM, engagement by specialty, and qualified reach.

• Develop and maintain dashboards and performance reports

  using BI tools (e.g., Tableau, Looker, Power BI).

• Deliver insights

  to cross-functional teams including marketing, sales, editorial, and client services.

• Assist in the development of testing

  strategies

  (A/B, multivariate) to optimize performance.

• Ensure data quality, compliance

  with industry standards, and alignment with healthcare privacy regulations (e.g., HIPAA, GDPR).

• Support strategic decision-making

  through data storytelling and visualizations.

Qualifications

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• 24 years of experience in a media analytics, marketing analytics, or campaign performance rolepreferably within healthcare, pharmaceutical, or life sciences sectors.
• Proficiency in Excel and SQL for data manipulation; experience with reporting platforms such as Tableau, Looker, or Power BI.
• Strong understanding of digital marketing metrics and cross-channel attribution.
• Experience working with HCP audience data, NPI matching, or third-party healthcare datasets (e.g., IQVIA, Veeva, MedPro) is a plus.

Excellent analytical, problem-solving, and communication skills.