Marketing Analyst

Position Overview

Key Responsibilities

• Data Collection & Analysis:

  Gather data from multiple sources (CRM, web analytics, social platforms, surveys, market research) and transform it into actionable insights.

• Reporting:

  Develop dashboards and recurring performance reports to track KPIs such as ROI, conversion rates, customer acquisition, and campaign effectiveness.

• Market Research:

  Analyse market trends, competitor performance, customer segments, and industry dynamics to support strategic planning.

• Campaign Evaluation:

  Measure the effectiveness of marketing campaigns and recommend improvements to targeting, messaging, and channel selection.

• Customer Insights:

  Identify customer behavior patterns, segmentation opportunities, and lifecycle trends to inform marketing strategies.

• Forecasting & Modeling:

  Use statistical techniques to predict market trends, revenue, and customer growth.

• Collaboration:

  Partner with marketing, product, sales, and finance teams to guide decisions with data-backed recommendations.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related field.
• Strong analytical and problem-solving skills.
• Proficiency with analytics tools such as Google Analytics, Tableau, Power BI, or similar.
• Experience with spreadsheet tools (Excel/Sheets) and, preferably, SQL or Python/R for deeper analysis.
• Ability to translate complex data into clear insights for non-technical stakeholders.
• Familiarity with digital marketing metrics and platforms (e.g., SEO, PPC, social media ads, email marketing).
• Excellent communication and presentation skills.

Preferred Qualifications

• 1-3 years of work experience
• Experience in A/B testing, attribution modeling, or marketing automation platforms (HubSpot, Marketo, etc.).
• Knowledge of statistical methods and data visualization best practices.
• Industry-specific experience (e.g., e-commerce, SaaS, consumer goods).

Key Competencies

• Analytical mindset
• Attention to detail
• Business and marketing acumen
• Collaboration and communication
• Strategic thinking
• Data storytelling