Marketing Analyst

Marketing Analyst CloudLex

About CloudLex

CloudLex is the next-gen LegalTech ecosystem designed exclusively for plaintiff personal injury law firms. With cutting-edge, cloud-based solutions, we help firms streamline operations, improve collaboration, and deliver better outcomes for their clients. Trusted by leading law practices across the U.S., CloudLex empowers legal professionals with tools to manage cases, automate workflows, and drive growth.

Our mission is to transform the way law firms operate by combining deep industry expertise with innovative technology. As part of our team, you'll work at the intersection of legal services and SaaS innovation, contributing to a product that makes a real difference in people's lives.

Role Overview

As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies.

Key Responsibilities

• Paid Media & Funnel Optimization

• Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.
• Oversee targeting, budget allocation, experimentation, and landing page alignment.
• Run A/B tests to improve CTR, conversion rates, and CPL.
• Maintain KPIs/Metrics such as CTR, CPC, conversion rate, CPL/CPQL, and channel-wise ROAS.
• Proven track record in delivering KPIs/Metrics like hitting Qualified MQL targets, lifting CTR/CVR, and lowering CPMQL.

• Tracking, Analytics & Attribution

• Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.
• Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.
• Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.

• SEO & AI Engine Optimization (AEO)

• Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking.
• Own search and AI engine visibility by implementing content strategy including maintaining schema markup, LLM.txt, and other structured data, partnering with content teams to ensure CloudLex is correctly surfaced and cited on Google, ChatGPT, Bing Copilot, and other AI platforms.
• Maintain KPIs/Metrics such as organic traffic (especially non-brand), priority keyword rankings, organic CTR, CVW, and AI/answer-engine visibility.
• Proven track record in delivering KPIs/Metrics like growing non-brand organic traffic and MQLs, improving rankings, and enhancing answer visibility via AEO.

• Content & Web Management

• Collaborate with content and design teams to deliver creatives tailored to decision makers.
• Manage content publishing on WordPress, ensuring accurate tracking and strong user experience.
• Optimize websites and landing pages with HTML/CSS fixes, CRO testing, and speed improvements.
• Maintain KPIs/Metrics such as landing page conversion rate, engagement (time on page/scroll), and page load speed.
• Proven track record in delivering KPIs/Metrics like improving key page conversion rates, and lifting site speed and usability.

• Brand Visibility & Third-Party Platforms

• Strengthen CloudLex's presence on directories like G2, Capterra, and industry publications.
• Manage reviews, profiles, and editorial mentions on third-party publications to improve authority and lead flow.
• Maintain KPIs/Metrics such as review volume and rating, review velocity, referral traffic/leads, and quality mentions from relevant sites.
• Proven track record in delivering KPIs/Metrics like increasing high-quality reviews, driving more leads from referral sources, and securing authority-boosting mentions.

• Marketing Automation & CRM

• Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo.
• Ensure clean CRM data, Salesforce integration, and effective nurture journeys.
• Maintain KPIs/Metrics such as MQL?SQL?Opp conversion rates, lead response time, email engagement, and CRM data quality.
• Proven track record in delivering KPIs/Metrics like improving funnel conversions, boosting nurture engagement, and reducing data/sync issues between systems.

What Success Looks Like

• Lower cost-per-lead and improved conversion rates across the funnel.
• Increased volume and quality of demos from paid, organic, and AI-driven channels.
• Strong organic rankings and AI platform visibility, resulting in more qualified inbound leads.
• Accurate multi-touch attribution with clear, actionable reporting for stakeholders.
• Optimized website performance leading to higher engagement and faster site speed.

Qualifications

• 35 years of experience in performance or growth marketing, ideally within B2B SaaS or legal-tech.
• Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio.
• Strong SEO and AEO knowledge, including technical audits, schema markup, and AI-driven optimization.
• Hands-on experience with HubSpot/Marketo and Salesforce CRM.
• Proficiency with WordPress, HTML/CSS, and CRO testing tools.
• Advanced analytical skills in SQL, Excel, or Sheets with strong attention to data hygiene.

Preferred Skills

• Familiarity with ABM strategies, intent data tools, and A/B testing platforms (e.g., VWO, Optimizely).
• Knowledge of Microsoft 365 integrations and legal-industry compliance.
• Basic design proficiency (Figma, Canva) and introductory Python for data analysis.

Why Join Us

• Impact:

  Be part of a fast-growing LegalTech company that is reshaping how law firms operate and deliver justice.

• Innovation:

  Work with cutting-edge tools and AI-driven strategies in marketing and growth.

• Growth:

  Access opportunities for career advancement, continuous learning, and cross-functional collaboration.

• Culture:

  Join a diverse and supportive team that values creativity, data-driven decision making, and work-life balance.

• Mission:

  Contribute to a meaningful causehelping law firms fight for the rights of their clients with technology that makes them more efficient and effective.