Content Strategist

Content Writer and Strategist – CloudLex

About CloudLex

CloudLex is the next-gen LegalTech ecosystem designed exclusively for plaintiff personal injury law firms. With cutting-edge, cloud-based solutions, we help firms streamline operations, improve collaboration, and deliver better outcomes for their clients. Trusted by leading law practices across the U.S., CloudLex empowers legal professionals with tools to manage cases, automate workflows, and drive growth.

Our mission is to transform the way law firms operate by combining deep industry expertise with innovative technology. As part of our team, you’ll work at the intersection of legal services and SaaS innovation, contributing to a product that makes a real difference in people’s lives.

Role Overview

We’re looking for a Content Writer and Strategist who can translate complex legal-tech concepts into clear, compelling stories that attract, educate, and convert PI law firms across the U.S.

Key Responsibilities

1. Content Creation – Web, Blog, and Long-Form

• Write SEO-optimized blog posts, guides, playbooks, and checklists aligned with priority keywords and GTM themes (PI case management, AI for PI, mass torts, intake, operations, etc.).
• Draft landing page copy for product features, solutions, practice areas, and campaigns that converts visitors into demo requests.
• Develop case studies that showcase customer ROI, workflow transformation, and the value of the broader CloudLex ecosystem.

2. Funnel & Campaign Content

• Create content for email campaigns – newsletters, product announcements, nurture sequences, webinar invitations, and event follow-ups.
• Write sales enablement materials including one-pagers, email templates, presentations, brochures etc.
• Draft comparison pages, feature pages, content that supports sales conversations while staying accurate and legally safe.

3. Social & Thought Leadership

• Write social media copy that highlights thought leadership, product value, customer results, and GTM narratives.
• Repurpose our in-house publication’s content into CloudLex marketing assets (while respecting its editorial positioning).
• Collaborate with leadership to turn their ideas into LinkedIn posts, op-eds, bylines, and speaking abstracts.

4. AEO, SEO & AI-First Content

• Optimize existing and new content for AEO (Answer Engine Optimization): clear headings, concise answers, FAQ sections, and AI-friendly structure.
• Partner with the Marketing analyst to add FAQ schema, HowTo schema, and other structured data, and support llm.txt and other AI-readiness initiatives.
• Write content that can be easily reused by AI search engines (ChatGPT, Bing Copilot, Gemini, etc.) to recommend CloudLex.

5. Cross-Functional Collaboration

• Work with the Video Producer to script and outline video content (feature walkthroughs, customer stories, explainers, webinars, ads), and repurpose video into blogs, shorts, and social snippets.
• Work with the Customer Success (CS) team to identify happy clients, interview them, and turn those stories into strong case studies, testimonials, and quotes.
• Partner with Product Marketing, Performance Marketing, Sales, and CS to ensure content supports live campaigns, product launches, and sales priorities.
• Help reach out to reputable industry experts, legal-tech influencers, and media in the U.S. (in collaboration with marketing leadership) to co-create content, quote them in articles, and expand CloudLex’s reach.

Qualifications

• 5–6 years of experience in B2B content writing, ideally in SaaS, LegalTech, or a complex/regulated industry.
• Strong portfolio of blogs, landing pages, case studies, and email copies that show clarity, structure, and conversion focus.
• Solid understanding of SEO basics (keyword intent, meta tags, internal linking, on-page structure).
• Comfort writing for different stages of the funnel – from awareness blogs to bottom-of-funnel comparison pages and sales assets.
• Ability to interview subject-matter experts (lawyers, ops leaders, product teams) and turn messy conversations into sharp narratives.
• Excellent written English with a focus on clarity, precision, and credibility – no fluff.

Preferred Skills

• Experience writing for U.S. audiences (especially professional services like legal, finance, or consulting).
• Familiarity with AI tools (ChatGPT, Gemini, Claude, etc.) for research, drafting, and idea generation – and an understanding of their limitations.
• Exposure to answer engine optimization (AEO), schema markup, and structured content for AI/LLM consumption.
• Experience collaborating with designers and video teams to bring content to life visually.

If you love turning complex ideas into clear, actionable content and want your work to directly impact how an entire industry discovers and adopts AI-driven legal tech, we’d love to hear from you.

Why Join Us

• Impact: Be part of a fast-growing LegalTech company that is reshaping how law firms operate and deliver justice.
• Innovation: Work with cutting-edge tools and AI-driven strategies in marketing and growth.
• Growth: Access opportunities for career advancement, continuous learning, and cross-functional collaboration.
• Culture: Join a diverse and supportive team that values creativity, data-driven decision making, and work-life balance.
• Mission: Contribute to a meaningful cause—helping law firms fight for the rights of their clients with technology that makes them more efficient and effective.