Content Strategist

Job Title: Content Writer & Strategist
Location: Janakpuri, Delhi
Experience Required: Minimum 2 years
Salary Range: ₹3.5 – 4.5 LPA

About the Role

We are looking for an experienced and creative Content Strategist who can contribute to both the execution and planning of impactful content. This role is ideal for someone who understands audience behavior, thinks strategically, and can craft compelling narratives across digital platforms. You will play a key role in elevating our brand voice, enhancing engagement, and driving measurable results through content.

Key Responsibilities

• Develop and implement effective content strategies aligned with business and marketing goals.
• Conduct in-depth research on industry trends, competitors, and audience insights to guide content planning.
• Write and edit high-quality content including blogs, website copy, landing pages, social media posts, email campaigns, ad copy, and more.
• Collaborate with SEO teams to create search-optimized content and improve organic performance.
• Plan and manage editorial calendars to ensure timely execution of content initiatives.
• Analyze content performance using analytics tools and refine strategies for better results.
• Work closely with design, marketing, and product teams to maintain consistent brand voice and messaging.
• Generate fresh, innovative ideas for campaigns, storytelling, and brand communication.

Required Skills & Qualifications

• Minimum 2 years of experience in content writing, content strategy, or digital marketing.
• Strong command of English with excellent writing, editing, and proofreading skills.
• Proven experience in developing content strategies that drive engagement and conversions.
• Solid understanding of SEO, keyword research, and content optimization techniques.
• Strong research and analytical skills to understand audience needs and market trends.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Basic knowledge of analytics tools (Google Analytics, Search Console, SEMrush, etc.) is preferred.
• Creativity, critical thinking, and a strong sense of storytelling.

Job Types: Full-time, Permanent

Pay: ₹350,000.00 - ₹450,000.00 per year

Application Question(s):

• Are you comfortable with the location Janakpuri Delhi?

Education:

• Bachelor's (Required)

Work Location: In person