Content Strategist

𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲: 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁

𝗝𝗼𝗯 𝗧𝘆𝗽𝗲: 𝗙𝘂𝗹𝗹-𝗧𝗶𝗺𝗲

𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗧𝘆𝗽𝗲: 𝗢𝗻𝘀𝗶𝘁𝗲 @ 𝗘𝗿𝗻𝗮𝗸𝘂𝗹𝗮𝗺

𝗔𝗯𝗼𝘂𝘁 𝗗𝗥𝗢𝗣𝗭

DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.

We’re looking for a Content Strategist to shape and execute DROPZ’s content vision. You’ll define our narrative, lead a team of writers, and ensure every piece of content amplifies our bold, culture-driven identity.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗗𝗼

 • Shape the Content Vision: Develop and drive a comprehensive content strategy that aligns with DROPZ’s brand goals and cultural relevance.

 • Lead the Team: Mentor and manage a team of content writers, ensuring consistency, quality, and adherence to brand voice.

 • Write the most important pieces yourself: launch announcements, campaign taglines, long-form threads, reel scripts, website copy, newsletter stories, Discord drops.

 • Work hand-in-glove with the Creative Lead and Growth team to make sure words and visuals feel like they came from the same brain.

 • Deep-dive into performance data (completion rates, saves, shares, sentiment) and use it to make every next piece stronger than the last.

 • Stay ahead of culture: spot emerging slang, sounds, formats, and references early, then weave them into the brand naturally (never forced).

 • Develop and maintain tone-of-voice guidelines, content playbooks, and reusable frameworks that keep the brand consistent while allowing creativity to breathe.

𝗪𝗵𝗼 𝗬𝗼𝘂 𝗔𝗿𝗲

 • A strategic leader with 2+ years of content strategy or editorial experience, with at least 2+ years leading content for a consumer brand, platform, or top-tier creator/business account.

 • Proven ability to write copy that moves product, you have examples of campaigns or posts that directly drove sell-outs or massive engagement spikes.

 • A natural storyteller who understands Gen-Z and millennial India at a native level (Hinglish fluency is table stakes).

 • Comfortable switching between witty one-liners, long-form storytelling, hype-building threads, and calm, authoritative brand voice.

 • Experienced managing writers and giving sharp, respectful feedback that raises the bar.

 • Data-literate: you live in Instagram/Twitter analytics, Reports, and Google Analytics, and you actually change direction when the numbers tell you to.

 • Bonus points if you’ve worked in fashion, streetwear, music, gaming, or any category where storytelling = revenue.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿

 • A leadership role to define DROPZ’s voice and cultural footprint.

 • The chance to build and guide a creative content team.

 • A fast-paced, dynamic environment where your vision shapes a groundbreaking platform.