Content Strategist

As a Content Strategist at our company, your role will involve developing, implementing, and managing content strategies that align with our brand, business objectives, and target audience needs. You should have a strong background in content marketing, storytelling, and analytics, with the ability to lead content initiatives from ideation to execution. - Develop and implement a comprehensive content strategy to support business goals, enhance brand awareness, and engage target audiences. - Conduct market research to understand customer needs, preferences, and industry trends. - Collaborate with cross-functional teams (marketing, design, product, etc.) to produce high-quality, engaging content across multiple platforms, including blogs, social media, email, websites, and more. - Oversee the editorial calendar to ensure timely delivery of content. - Maintain a consistent brand voice and tone across all content. - Track, analyze, and report on content performance metrics using tools like Google Analytics, SEMrush, or similar platforms. - Identify gaps and opportunities in content to continuously improve engagement and conversions. - Optimize content for search engines to improve organic reach and rankings. - Collaborate with SEO specialists to integrate keyword strategies effectively. - Manage content contributors, freelance writers, or in-house teams to ensure quality and consistency. - Lead brainstorming sessions to generate creative content ideas. Qualifications: - 4 to 8 years of experience in content strategy, content marketing, or a similar role. - Proven experience in creating and managing content for multiple platforms (web, social, email, etc.). - Strong knowledge of SEO principles, content management systems (CMS), and analytics tools. Education: - Bachelor's degree in any stream. Company Information: (if provided) - [Omit this section as no additional details of the company are mentioned in the JD] Key Skills: - Content strategy - Content marketing - Content management - SEO,