Content Strategist

Content Strategy & Planning

• Develop and implement a comprehensive content strategy aligned with brand goals.
• Identify target audience segments and tailor messaging accordingly.
• Create editorial calendars for blogs, social media, email campaigns, and product launches.

Content Creation & Management

• Oversee production of high-quality, SEO-friendly content (blogs, articles, videos, infographics).
• Collaborate with designers, copywriters, and marketing teams to deliver engaging campaigns.
• Ensure all content complies with regulatory guidelines for health supplements.

Digital Marketing Integration

• Align content with paid ads, influencer collaborations, and affiliate marketing.
• Optimize content for multiple channels (website, social media, e-commerce platforms).
• Track performance metrics (CTR, engagement, conversions) and refine strategy.

Brand Voice & Storytelling

• Maintain a consistent brand voice that builds trust in the health and wellness space.
• Craft compelling narratives around product benefits, customer success stories, and lifestyle tips.

✅ Requirements

• Bachelor’s/Master’s degree in Marketing, Communications, or related field.
• 1-2years of experience in content strategy, preferably in health, wellness, or FMCG.
• Strong knowledge of SEO, digital marketing trends, and content analytics tools.
• Excellent writing, editing, and storytelling skills.
• Ability to translate complex health information into consumer-friendly content.

🌟 Preferred Skills

• Experience with e-commerce platforms (Shopify, Amazon, Flipkart).
• Familiarity with regulatory compliance in health supplement marketing.
• Knowledge of influencer marketing and community building.
• Creative mindset with data-driven decision-making ability.