Content Strategist

Job Description

Job Title: Content Strategist Location: Gurgaon (On-site) Experience Required: 1–3 Years Salary: Up to ₹35,000 per month (based on experience & skills) Work Schedule: 5.5 Days/week (Alternate Saturdays off – 2nd & 4th) Working Hours: 9:00 AM – 6:00 PM About Herbalmax Healthcare Pvt. Ltd. At Herbalmax, we’re passionate about promoting a healthier, more natural lifestyle through our range of wellness products. Based in Gurgaon, we’re a rapidly growing organization driven by innovation, rooted in tradition, and backed by science. We're building a team of thinkers and doers who believe in meaningful work—and that includes content that informs, engages, and inspires. If you’re looking to build your career in a purpose-driven environment, this might be your next home. Position Overview: We are looking for a Content Strategist who is both creative and analytical—someone who understands the power of storytelling, SEO, and brand voice. You'll play a key role in shaping our digital narrative across multiple platforms, working closely with our marketing, product, and design teams. Key Responsibilities: • Content Planning & Strategy: Develop and manage a content calendar across platforms (website, social media, email, blogs, product pages, etc.) in line with marketing campaigns and product launches. • Content Creation & Curation: Write and edit engaging, clear, and informative content that aligns with Herbalmax's tone and voice. This includes: o Product descriptions o Blog posts and articles o Email newsletters o Social media captions and scripts o Video content outlines and ad copies • Brand & Messaging Consistency: Ensure consistent tone, messaging, and language across all content touchpoints. • SEO & Performance Optimization: Work with the SEO team to create keyword-rich content, conduct topic research, and optimize existing pages to improve search visibility. • Market & Audience Research: Stay updated on industry trends, competitor content, and audience preferences to continuously refine our content approach. • Performance Analysis: Track content engagement metrics, website traffic, and campaign performance to suggest improvements. • Collaboration: Coordinate with internal teams including designers, digital marketers, and product specialists to produce cohesive content. Candidate Requirements: • 2–3 years of hands-on experience in content creation or content strategy (preferably in healthcare, wellness, beauty, or D2C space). • Strong command of English (grammar, tone, and clarity). • Proficiency in content planning tools (e.g., Trello, Notion, Asana) and CMS platforms (e.g., WordPress). • Basic understanding of SEO tools (SEMrush, Ahrefs, or Google Keyword Planner). • Familiarity with Google Analytics and social media insights for content performance tracking. • Experience working with cross-functional teams. • Creative mindset with strong research and storytelling abilities. Why Join Herbalmax? • A people-first culture with a passion for natural wellness. • Collaborative, open work environment where ideas are valued. • Opportunities to grow in a fast-paced, purpose-driven company. Show more Show less