Manager - Social Media

Job Description

About the Role : We’re seeking a self-driven, data-focused Social Media & Community Engagement Manager to lead and grow CleverTap’s B2B social presence starting with LinkedIn. This role calls for expertise in building brand influence, growing audiences, and turning content into measurable business impact. What will you do :- Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles .- Plan and optimize campaigns to maintain a consistent brand voice and drive engagement .- Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups .- Create and collaborate on high-impact B2B content with writers, designers, and agencies .- Write and refine social copy, visuals, and video content for brand alignment and platform fit .- Lead influencer and thought leader partnerships to amplify reach and credibility .- Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions .- Test CTAs, formats, and content types to maximize performance; track and report key outcomes .- Work cross-functionally to align social efforts with larger marketing campaigns and product launches .- Stay current on trends, platform updates, and industry news to keep content relevant and engaging .- Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively .- Set KPIs, analyze performance, and optimize based on data insights .- Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually .- Expand to secondary channels like YouTube and Reddit once LinkedIn success is established . What we are looking for : Must ha ve:- 6–8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaig ns.- Bachelor's degree in Marketing, Communications, Journalism, or a related fie ld.- Excellent written and verbal communication skills in Engli sh.- Proven ability to manage social platforms and drive organic follower grow th.- Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manag er.- Skilled in building and engaging active online communiti es.- Results-driven with experience generating demo requests or pipeline via soci al.- Creative thinker with a strong eye for compelling conte nt.- Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower grow th.- Highly organised, with strong project management and collaboration skil ls.- Team player who embraces feedback and values diverse perspectiv es. Good to h ave:- Experience in high-growth startups or managing global social media prese nce.- Knowledge of digital marketing channels including paid social, SEO, email, and event market ing.- Exposure to influencer programs or brand ambassador initiati ves.- Familiarity with secondary platforms like YouTube and Red dit.- MBA or advanced degree in Marketing or Communicati ons. Measures of Succ ess :- LinkedIn Growth: Increased followers, engagement, and convers ions.- Community Engagement: Stronger advocacy and referral acti vity.- Brand Visibility: High-impact thought leadership and r each.- Influencer Impact: Campaigns driving measurable business res ults.- Marketing Alignment: Contributing to leads and pipe line.- Operational Efficiency: Timely content delivery and actionable repor ting. Who will you repo rt to: Director, Digital Mar keting Why J oin Us?- Be part of a company that values impact and r esults.- Ownership of high-visibility social media ch annels.- Shape CleverTap’s brand voice and social pr esence.- Cross-functional collaboration with content, growth, and leadership teams. About C leverTapCleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer eng agement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and H o Chi Minh. For more information, visit clevertap.com or f ollow us on:LinkedIn: https://www.linkedin.com/compan y/clevertap/X: https://twitter.c om/CleverTap