Manager - New Product Development

Role Overview

The New Product Development (NPD) Manager will lead the end-to-end process of identifying, sourcing, developing, and launching innovative products for both Impetus and Tyohaar. This role requires a proactive, creative, and detail-oriented professional who can translate market trends and brand vision into successful, high-quality product offerings.

Key Responsibilities1. Product Discovery & Research

• Continuously research emerging trends, customer needs, and market opportunities aligned with brand identity.
• Analyze competitor products, pricing, and performance to identify potential gaps in the market.
• Develop new product ideas and concepts with strong differentiation and commercial potential.

2. Vendor Development & Sourcing

• Identify and contact potential manufacturers, suppliers, and third-party vendors for product development and procurement.
• Evaluate vendor capabilities, negotiate pricing, MOQs, and timelines.
• Maintain healthy vendor relationships and ensure consistent product quality and timely deliveries.

3. Product Development & Coordination

• Oversee sampling, prototyping, and packaging development.
• Coordinate with vendors, designers, and internal teams to ensure smooth product creation from concept to final production.
• Manage approvals for product design, quality, and compliance.

4. Pricing & Negotiation

• Work closely with finance and operations teams to determine cost structures and profitable pricing strategies.
• Negotiate best terms with vendors while maintaining quality and brand standards.

5. Inventory & Supply Chain Coordination

• Coordinate with inventory and logistics teams to track stock levels, reorder points, and production timelines.
• Ensure smooth product flow from vendor to warehouse and availability across platforms (Shopify, marketplaces, etc.).
• Regularly monitor sales and stock data to make data-driven restocking or discontinuation decisions.

6. Launch Management

• Collaborate with the marketing team to plan and execute new product launches.
• Prepare launch timelines, product briefs, and key selling points for internal and external communication.

7. Continuous Innovation

• Maintain a rolling pipeline of new product ideas across both brands.
• Evaluate product performance post-launch and gather feedback to improve future products.

Key Skills & Qualities

• Strong product sense and market understanding.
• Excellent negotiation, communication, and vendor management skills.
• Ability to manage multiple projects simultaneously.
• Creative mindset with an eye for trends and details.
• Organized, data-driven, and proactive in problem-solving.
• Proficiency in Excel, Google Sheets, and inventory tracking tools.

Experience & Qualifications

• Good communication skills, should be fluent in English.
• 1–3 years of experience in Product Development, Sourcing, or Category Management (preferably in retail, lifestyle, or consumer goods).
• Experience working with third-party manufacturers or vendors (domestic and international).

KPIs / Success Metrics

• Number and success rate of new product launches.
• Vendor cost efficiency and negotiation effectiveness.
• On-time product launch rate.
• Inventory accuracy and stock turnaround.
• Product performance (sales and feedback).
• 3–5 years of experience in Product Development, Sourcing, or Category Management (preferably in retail, lifestyle, or consumer goods).
• Experience working with third-party manufacturers or vendors (domestic and international).

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person