Manager - Employer Branding

About Keka

• We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
• This is one of those products which any HR would need to automate his/her process in any organization.
• 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market
• Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.
  

Few Key Achievements

• Company Valuation: 200 million Approximately
• Annual Revenue as of 2024: 13-14 million USD.
• 60-65% Year-on year growth
• Highest funding in the SaaS Space
  

About The Role

Key Responsibilities

Employer Branding

• Develop and implement a compelling Employer Value Proposition (EVP) aligned with the company’s culture, mission, and business goals.
• Create and manage content for employer branding campaigns across LinkedIn, Glassdoor, careers pages, and social media.
• Partner with HR and Talent Acquisition to design recruitment marketing strategies that attract top talent.
• Measure employer brand impact through analytics, surveys, and candidate feedback.
• Collaborate with Marketing and Design teams to ensure brand consistency across internal and external channels.
  

Internal Communications

• Build and execute an internal communications strategy that strengthens employee engagement and aligns teams with company objectives.
• Draft and manage executive messages, newsletters, intranet updates, and internal announcements.
• Partner with leadership and HR to communicate organizational changes, initiatives, and culture-building activities.
• Lead communication efforts for employee engagement programs, recognition initiatives, and events.
• Use storytelling to highlight employee success stories and promote a strong sense of belonging.
  

Cross-Functional Collaboration

• Work closely with HR, Marketing, CSR, and Leadership teams to ensure a cohesive narrative across all employee touchpoints.
• Support change management communication strategies for new policies, tools, or structural changes.
  

Qualifications & Experience

• Bachelor’s degree in communications, Marketing, HR, or related field.
• 3–6 years of experience in Employer Branding, Internal Communications, or HR Marketing.
• Proven experience managing internal campaigns, social media, or content projects that enhance engagement or attract talent.
• Strong storytelling, writing, and editing skills.
• Ability to manage multiple projects with tight deadlines.
• Familiarity with analytics tools, employer review platforms (e.g., Glassdoor, LinkedIn Insights), and content management systems.
  

Preferred Skills

• Experience with creative content production (video, design, or digital storytelling).
• Understanding of employee engagement metrics and communications analytics.
• Passion for culture, people, and building meaningful employee experiences.