Manager - Digital Marketing

Company Description

Multicon Group

Role Description

Manager – Digital Marketing

This is a high-impact role involving campaign execution, performance analysis, budget management, creative direction, and vendor collaboration across diverse industries.

Key Responsibilities:

· Design, develop, and implement full-funnel performance marketing strategies to meet branding, awareness, and business objectives.

· Define and continuously track KPIs like ROAS, CPC, CPA, CTR, CPM, bounce rates, and conversion rates.

· Identify and build the right media mix for each vertical i.e. Realty, Fitness, Forex, etc.

· Create and manage paid media campaigns across Google Ads (Search, Display, Video), Meta (Facebook & Instagram), LinkedIn, and third-party display networks.

·  Manage and optimize remarketing, lookalike audiences, and interest/behaviour-based targeting.

· Conduct A/B testing across creatives, placements, audiences, and messaging.

· Use Google Analytics, Meta Business Suite, and other tools to track multi-channel attribution and campaign effectiveness.

· Create dashboards and performance reports for internal stakeholders.

· Conduct RCA of underperforming campaigns and develop corrective plans.

· Work with creative teams to ensure ad creatives are visually appealing, effective, and platform-appropriate.

· Guide graphic designers with clear briefs, feedback, and references, from artwork to video snippets.

·  Review and approve visual and written content ensuring high quality, brand alignment, and attention to detail.

· Coordinate with SEO, content, and social media teams for cohesive execution.

· Collaborate with print, magazine, and media vendors for integrated campaigns.

· Negotiate competitive rates and value-driven deliverables from media partners.

· Manage digital marketing spends with a sharp focus on ROI.

· Allocate budgets across channels based on performance projections.

· Monitor and control costs, ensuring campaigns stay within budget.

· Set up and optimize email marketing campaigns, including EDMs, loyalty, and drip campaigns.

· Use automation tools (Mailchimp, HubSpot, etc.) to nurture prospects and engage users.

· Implement feedback loops and user journey improvements across channels.

Qualifications

·   Bachelor’s degree in Marketing, Business, Communications, or related field.

·  6+ years in performance or digital marketing roles, preferably across real estate, fitness, or financial sectors.

·  Proven experience managing Google Ads, Meta Ads, and display platforms.

·  Proficiency in Google Analytics, Tag Manager, UTM tracking, and campaign attribution.

·  Strong grasp of audience segmentation, data modelling, and performance tracking.

·  Excellent knowledge of SEO, SEM, PPC, paid social, and remarketing.

·  Skilled in interpreting data and creating actionable reports.

·  Certifications in Google Ads, Facebook Blueprint, or HubSpot are preferred.

·  Strong knowledge of content trends, digital formats, and influencer collaboration.

·  Excellent verbal and written communication in English.

·  Experience with tools like Canva, Adobe Suite, Meta Business Suite, Mailchimp, SEMrush, Google Analytics.