Manager - Digital Marketing

Digital Marketing Manager

Experience: 5+ years

Location: Dehradun

Qualification: Graduate/Post-Graduate in relevant discipline

This is a full-time on-site role for a Digital Marketing Manager located in Dehra Dun. The Digital Marketing Manager will be responsible for social media marketing, lead generation, marketing strategies, web analytics, and overall digital marketing efforts to enhance the foundation's online presence and engagement.

Job Description:

1. To establish and execute a digital marketing strategy to distribute content.

2. To maintain consistent brand messaging across all social channels.

3. To plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

4. To analyse data from various sources, such as website analytics, social media insights, and email campaign metrics and use this data to measure the effectiveness of marketing strategies and make informed decisions to optimize future campaigns.

5. To identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience.

6. To create and manage content for social media, emails, and other forms of digital communication.

7. Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns.

8. Prepare reports and analytics on the overall performance of various marketing campaigns.

9. Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.

10. Develop and monitor campaign budgets.

11. Stay up to date on the latest social media trends and implement them in marketing campaigns.

Desired Skills:

· Social Media Marketing, Marketing, and Lead Generation skills

· Strong sense of creativity, imagination, and innovation

· Excellent interpersonal skills, with the ability to collaborate with other departments.

· Strong analytical and problem-solving skills

· In-depth knowledge of various social media platforms and best practices and current trends.

· Proficiency in photo and video editing software

· Experience with SEO and SEM strategy and keyword research

· Ability to analyse consumer metrics, reports, and trends.

· Understanding of website analytics tools, such as Google Analytics

· Excellent communication and interpersonal skills

· Experience in the education sector is a plus

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 5 years (Required)

Language:

• English (Required)

Work Location: In person