Manager - Digital Marketing

Samsonite Latinoamrica

12 - 15 years

11 - 15 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

social media marketing digital media media management google analytics sales campaign management analytical digital marketing media planning marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead paid social media marketing campaigns across platforms including Meta, LinkedIn, YouTube, and emerging channels.
Oversee end-to-end campaign management - planning, execution, optimization and reporting with a strong focus on ROI and efficiency.
Own and drive performance marketing strategy across channels (Google, Meta, programmatic, affiliates, etc) with a sharp focus on driving website sales through efficient traffic acquisition and conversion optimization.
Plan, execute, and optimize campaigns on 3rd-party e-commerce platforms to directly boost product sales and category share.
Continuously monitor sales performance across owned and partner platforms, reallocating budgets to maximize revenue impact.
Manage performance marketing and social media budgets, ensuring optimal allocation across channels to maximize ROI.
Manage performance creatives (static, video and other formats)- briefing, reviewing, and collaborating with internal/external creative teams/ agency to ensure alignment with campaign goals.
Utilize advanced data analytics and attribution models to measure campaign effectiveness and continuously optimize targeting, messaging, and media spends.
Stay updated with digital marketing trends, platform updates, and industry benchmarks to recommend innovative approaches.
Collaborate with internal teams and creative agency to ensure consistency of messaging and alignment with overall marketing objectives & deliver campaigns on time and with high impact.

Education

Masters degree in Marketing, Digital Media management or a related field.
12-15 years of proven experience in digital media planning, social media marketing and performance marketing preferably in high-growth consumer brands.
Hands-on expertise with tools like Google Ads, Meta Business Manager, LinkedIn Campaign Manager, DV360, Amazon Ads, Google Analytics (GA4), and other tools.
Strong understanding of creative strategy for performance campaigns and ability to evaluate creatives through a performance lens.
Demonstrated track record of driving measurable growth and ROI.
Excellent analytical, problem-solving and communication skills.
Ability to balance strategy with execution in a fast-paced environment

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