Manager - Digital Marketing

Digital Marketing Manager – Key Responsibilities

A Digital Marketing Manager is responsible for developing, executing, and optimizing online marketing strategies to drive business growth. In addition to managing campaigns and teams, they serve as the primary point of contact for clients, ensuring successful collaboration and satisfaction. Key responsibilities include:

• Strategy Development: Design and implement tailored digital marketing strategies aligned with client and company objectives.
• Campaign Management: Plan, execute, and monitor multi-channel campaigns including SEO, PPC, social media, email marketing, and more.
• Client Relationship Management: Act as the main liaison for clients, maintaining strong relationships through regular communication, reporting, and strategic updates.
• Content Oversight: Guide content development across digital platforms to ensure alignment with branding and messaging.
• Analytics & Reporting: Track KPIs, analyze performance data, and prepare actionable reports to measure success and drive improvements.
• Budget Management: Manage digital marketing budgets, ensuring cost-effective strategies with strong ROI.
• Team Coordination: Collaborate with cross-functional teams—creative, content, technical, and sales—to deliver cohesive campaigns.
• Market & Trend Research: Stay informed on digital marketing trends and competitor activities to inform strategy.
• Website & SEO Oversight: Ensure website optimization for user experience and search engine visibility.
• Lead Generation & Conversion: Focus on driving high-quality traffic and optimizing conversion funnels to support sales goals.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person