Mall Marketing Specialist

The Mall Marketing Executive is responsible for executing marketing campaigns, events, and promotions that drive footfall, enhance customer engagement, and strengthen the mall's brand presence. Success in this role means consistently delivering high-impact activations that increase visitor numbers, improve tenant sales, and create a vibrant mall experience. The position demands close coordination with tenants, vendors, media partners, and internal teams to ensure seamless execution and measurable results. This role plays a critical part in the organization's overall growth strategy by turning the mall into a dynamic destination that attracts, retains, and delights customers.

Responsibilties and Duties:

# Implement marketing campaigns, events, and promotional activities that drive footfall and enhance the mall's brand presence.

# Execute seasonal, festival, and thematic events in coordination with tenants, vendors, and partners.

# Coordinate with tenants to support their individual promotions and integrate them into broader mall marketing initiatives.

# Monitor and analyze campaign performance, footfall data, and tenant sales to measure effectiveness and guide future activities.

# Maintain relationships with media partners, influencers, and agencies to secure coverage and expand the mall's reach.

# Ensure all marketing materials, signage, and in-mall displays are consistent with brand guidelines and enhance the customer experience.

# Oversee budgets for marketing initiatives and ensure cost-effective execution of campaigns.

# Prepare regular reports on marketing performance, event outcomes, and ROI for management review.

# Stay informed on competitor activities, retail trends, and customer preferences to identify new opportunities for mall promotions.