Mall Marketing Specialist

Role Overview: You will be responsible for planning and executing innovative marketing campaigns, events, and promotions to drive footfall, increase tenant sales, and enhance overall customer engagement at the mall. Your role will involve collaborating with tenants, vendors, media partners, and internal teams to ensure successful execution of marketing initiatives aligned with the mall's branding and growth strategy. Key Responsibilities: - Implement marketing campaigns, promotional activities, and activations to enhance the mall's visibility and attract visitors. - Plan and execute seasonal, festive, and themed events in collaboration with tenants and third-party partners. - Support tenant-level marketing efforts and ensure alignment with the malls overarching promotional strategy. - Track and analyze campaign performance, visitor footfall, and tenant sales to assess ROI and optimize future strategies. - Build and maintain relationships with media outlets, influencers, and marketing agencies to maximize reach and engagement. - Ensure all in-mall branding, signage, and displays are consistent with the malls brand guidelines and deliver a quality customer experience. - Manage and monitor marketing budgets to ensure efficient and effective use of resources. - Generate regular performance reports and insights for senior management, detailing marketing outcomes and business impact. - Stay updated on industry trends, competitive activities, and customer behavior to identify new promotional opportunities. Qualification Required: - You should have 3 to 7 years of hands-on experience in mall or retail marketing. - Your age should be between 25 and 35 years. - Education: Graduation or equivalent qualification in Marketing, Business, or related fields (open to other qualifications based on experience). Additional Company Details: No additional details provided in the job description.,