Lead Performance Marketing & B2B SaaS Sales

Lead – Performance Marketing & B2B SaaS sales

About haeywa

haeywa is the future of petty cash management in India, offering corporates a fully digitized and intelligent solution for managing petty cash. We simplify spend management, bring transparency to workflows, save time, and prevent revenue leakage—all while creating a seamless employee experience.

We are proud to be the first company in India to enable real-time payments and reconciliation in this space.

Why Join Us?

• Be part of a high impact fintech startup where your work directly drives growth.

• Lead both enterprise sales and performance marketing, playing a pivotal role in scaling haeywa.

• Work closely with leadership, financial institutions, and ecosystem partners to shape the future of corporate spend management.

Role Overview

We are looking for a results-driven professional to own both B2B SaaS Sales and Performance Marketing at haeywa. This is a high-impact role for someone with proven experience in enterprise SaaS sales and hands-on expertise in performance marketing that delivers measurable ROI.

You will be responsible for driving enterprise client acquisition, managing the full sales cycle, and simultaneously running data-driven paid campaigns across digital platforms to fuel the sales pipeline.

Key Responsibilities

B2B SaaS Sales Ownership

• Lead and manage the end-to-end SaaS-based B2B sales cycle—prospecting, product demos, negotiations, and deal closures.

• Lead Generation: Proactively generate, qualify, and nurture leads through outbound efforts, events, partnerships, referrals, and digital channels.

• Drive enterprise client acquisition by targeting finance heads, CXOs, and admin leaders of mid-to-large corporates.

• Build long-term strategic relationships with clients and partners to accelerate adoption.

Performance Marketing Leadership

• Design and execute paid marketing campaigns across Google, LinkedIn, and other B2B channels to generate qualified leads.

• Monitor KPIs (CPL, CTR, CAC, ROAS, conversion rates) and continuously optimize campaigns.

• Manage and coordinate with agencies/freelancers for campaign execution and creative development.

• Collaborate with internal designers/content teams to create high-performing ad creatives and landing pages.

• Oversee haeywa’s professional social media presence, ensuring consistent brand voice targeting decision-makers.

Strategic & Regulatory Support

• Support leadership in acquiring and maintaining fintech licenses (e.g., PPI) and staying aligned with compliance needs.

• Conduct market research to track industry trends, competitor activity, and innovations in fintech/SaaS.

Requirements

• 4–5 years of experience in B2B SaaS sales, preferably in fintech.

• Strong track record of closing high-value enterprise deals and navigating long sales cycles.

• Hands-on experience in performance marketing, with the ability to independently run/oversee paid campaigns.

• Proficiency with CRM and martech tools (HubSpot, Google Analytics, Ad Managers, etc.).

• Understanding of fintech compliance/licensing (e.g., PPI, NBFC) is a plus.

• Strong presentation, persuasion, and communication skills.

• Data-driven mindset with the ability to turn analytics into actionable strategies.

• Comfortable in a startup environment—taking ownership and wearing multiple hats.

How to Apply

Send your resume and a brief cover letter to hr@dotnova.ai with the subject line Application for

Lead B2B SaaS Sales along with applying here.