Role Description
Role Proficiency:Manage business proposals end-to-end working closely with Client Partners Delivery Leaders and Services for small to medium sized deals and for which existing solutions that can be replicated might exist with guidance from other Leads or Managers
Outcomes
- End-to-end management of proposals including organizing planning tracking the bid and working closely with sales account services and other functions to prepare a compelling proposal response
- Understand customer requirements & business problems and drive the pursuit discussions towards building a winning proposal
- Organize pursuit discussions war rooms and discussions with other support functions like HR Legal and Finance to complete the proposal response on time with quality
- Work confidently with other stakeholders within the organization
- Provide regular status updates to the sales leadership highlight issues and challenges to ensure timely intervention
- Final formatting and packaging the bid response documents for submission
Measures Of Outcomes
- # RFPs responded
- # RFPs won
- Feedback from internal stakeholders
- Review and rework required on RFP responses
Outputs Expected
Bid Management:
- Organize plan and track the proposal end-to-end
Proposal Writing
- Prepare relevant customized responses for proposals. Work with Services
Quality
Sales and other functions to get the right content/inputs
- Ensure all deliverables are reviewed and signed off by designated function heads and the final package is ready for submission before deadline
Stakeholder Management
- Effectively manage stakeholders and drive the pursuit aligned to defined win themes and differentiators
- Get things done by other associates who are not in the reporting line
Teamwork
- Drive proposal conversations towards common goal
Skill Examples
- Ability to write sales content from scratch relevant and customized to client requirements
- Ability to drive pursuit discussions to define win themes and differentiators to create a winning bid
- Ability to organize plan and track bid management activities get the necessary inputs from different stakeholders and stitch together to form a compelling response
Knowledge Examples
- A strong Pre-sales background
- Proposal writing skills
- Certifications like APMP will be an advantage
Additional Comments
Job Title: Senior Lead Generation Specialist – LIMS Sales Location: India (Hybrid / Noida / Gurgaon / Any UST Office) Employment Type: CTH Experience Required: 3-5 years Reporting To: Client Partner Job Summary: We are looking for an experienced and proactive Senior Lead Generation Specialist to drive qualified leads for our Laboratory Information Management System (LIMS) offerings. The ideal candidate will have at least 3-5 years of experience in cold calling, email prospecting, and lead qualification—preferably in software or SaaS sales targeting the life sciences, healthcare, pharmaceutical, or laboratory sectors in India. This role may require occasional travel for trade shows or industry events. Key Responsibilities:
- Execute targeted cold calling and email campaigns to identify and qualify high-potential leads for LIMS products across India.
- Generate and maintain a strong pipeline of decision-makers in research labs, pharma/biotech firms, diagnostics labs, and others.
- Leverage LinkedIn, directories, and industry-specific platforms to research prospects and build contact lists.
- Work closely with sales and marketing teams to align messaging and follow-up strategies.
- Schedule discovery calls & product demos for the sales team with qualified prospects.
- Maintain detailed records of outreach activities and lead status using CRM (MS Dynamics).
- Track KPIs including calls, emails, conversions, and lead quality to improve campaign effectiveness. ________________________________________ Required Qualifications & Skills:
- Minimum 5 years of experience in lead generation, outbound sales, or business development—preferably in B2B technology or healthcare IT.
- Prior experience selling or generating leads for LIMS or similar enterprise software solutions is highly desirable.
- Strong knowledge of the Indian healthcare, pharma, and life sciences ecosystem.
- Excellent verbal and written communication skills in English; proficiency in additional Indian languages is a plus.
- Proven ability to conduct professional cold calls and engage senior-level stakeholders.
- Hands-on experience with CRM systems and lead generation tools such as LinkedIn Sales Navigator or similar platforms.
- Goal-oriented, self-motivated, and able to work independently with minimal supervision. ________________________________________ Preferred Qualifications:
- Bachelor’s degree in Life Sciences, Pharmacy, Biotechnology, Business, or related field.
- Understanding of laboratory workflows and scientific data management practices.
- Exposure to international markets is a plus but not mandatory.
Skills
LIMS,Sales,Pharmacy
