Lead Generation Specialist

Job Summary:

We are seeking a motivated and results-driven Lead Generation Specialist to join our sales and marketing team. The ideal candidate will be responsible for identifying, qualifying, and nurturing potential leads to support business growth. You should have excellent communication skills and a strong understanding of modern lead generation strategies.

Key Responsibilities:

• Conduct research to identify potential clients and decision-makers.
• Generate leads via cold calling, email campaigns, social media, and other outbound strategies.
• Qualify leads based on defined criteria and pass them to the sales team.
• Maintain and update the CRM system with accurate lead information.
• Follow up with leads through calls, emails, and messaging platforms.
• Work closely with marketing to align lead generation strategies with ongoing campaigns.
• Monitor and report on lead generation activities and performance.
• Achieve weekly and monthly targets for lead generation.

Core Digital Lead Generation Skills:

• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• Sales Funnel Creation
• Email Marketing & Automation (Mailchimp, Sendinblue, etc.)
• Lead Magnet Creation (eBooks, checklists, free tools)
• A/B Testing for Lead Forms & CTAs

Traffic Generation Skills:

• Search Engine Optimization (SEO)
• Search Engine Marketing (Google Ads / PPC)
• Social Media Marketing (Facebook, Instagram, LinkedIn)
• Paid Campaign Management (Meta Ads, LinkedIn Ads, etc.)
• Retargeting & Remarketing Techniques
• Influencer & Affiliate Marketing (for lead capture)

Lead Capture Tools & Tech Skills:

• CRM Tools (HubSpot, Zoho, Salesforce)
• Lead Generation Tools (OptinMonster, Hello Bar, Typeform)
• Heatmap & Analytics Tools (Google Analytics, Hotjar)
• Chatbots & WhatsApp Lead Tools (e.g., Tawk.to, WATI)
• Webinar & Event Platforms (Zoom, Webex, Google Meet)

Content & Engagement Skills:

• Copywriting for Lead Conversion (Landing pages, Ad copy, Emails)
• Content Marketing & Blogging (SEO-focused)
• Video Marketing (YouTube, Reels for engagement)
• Lead Nurturing via Drip Campaigns

Reporting & Analysis Skills:

• Google Analytics & UTM Tracking
• Campaign ROI Tracking
• Lead Quality Assessment
• Sales & Marketing Funnel Metrics Understanding

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Required)

Experience:

• Lead generation: 1 year (Required)

Work Location: In person